Distribution Strategy Analyst

2 weeks ago


Calgary, Alberta, Canada WestJet Full time
About the Role

We are seeking a highly skilled Distribution Strategy Analyst to join our team at WestJet. As a key member of our distribution department, you will play a critical role in driving business growth and optimizing our distribution strategies.

Key Responsibilities
  • Industry and Competitive Analysis: Conduct in-depth analysis of market trends and the competitive landscape to inform distribution strategies and promote proactive analysis, insights, and recommendations to steer performance adjustments favorable to WestJet.
  • Risk and Opportunity Identification: Identify risks and opportunities related to distribution initiatives and recommend actions for improvement.
  • Presentation: Develop and present stimulus plans complemented with analytics, forecasting, and cost modeling that complement our business objectives.
  • Channel Optimization: Develop and implement initiatives to optimize channel margin by improving revenue and/or reducing the cost of sale.
  • Channel Design and Implementation: Oversee the design, development, implementation, testing, and validation of changes to indirect booking channels.
  • Project Coordination: Collaborate with internal teams (e.g., marketing, sales, IT) to align distribution strategies with overall business goals.
  • Regular Reporting: Establish regular reporting including POS (point of sale), sales channel, and overall cost of sale performance.
  • Budgeting and Forecasting: Support the review and presentation of monthly revenue and performance variances.
  • Cross-functional Collaboration: Collaborate with internal teams, including revenue management, IT, sales, and marketing, to ensure cohesive strategies and seamless integration of distribution technologies.
Requirements
  • Education: Bachelor's Degree in Business, Statistics, or Economics is preferred.
  • Experience: Minimum 4 years in an Analyst type role with a solid understanding of business processes and commercial partnership framework, preferably in an airline environment.
  • Skills: Strong data and analytical skills with a track record of providing strategic recommendations, high-level strategic thinking and problem-solving skills, proficiency in data visualization tools such as Tableau or Power BI, excellent communication and presentation skills, and intense attention to detail and quality control.
What We Offer
  • Competitive Total Rewards Package: WestJet provides a comprehensive total rewards package that includes a competitive salary, benefits, and savings programs.
  • Travel Privileges: As a WestJetter, you and your family will enjoy travel privileges on WestJet flights.
  • Fun and Friendly Culture: We have a fun and friendly culture with colleagues who work together to win.


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