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Media Effectiveness Director

1 month ago

Old Toronto, Ontario, Canada Dentsu International Full time
Job Description

We are seeking a highly skilled Media Effectiveness Director to lead our cross-disciplinary team in driving business performance through data-driven media strategies. As the senior contact for our clients, you will partner with investment and audience leads to set strategy, develop measurement frameworks, create a learning agenda, structure for reporting, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.

Key Responsibilities:

  • Lead client development efforts for advanced analytics, including new and organic business pitches.
  • Collaborate across the Dentsu network to bring in automation and support our clients in complex analytics projects.
  • Manage the analytics business for a portfolio of clients.
  • Lead the integration of all analytics disciplines in service of client business outcomes.
  • Act as the senior contact for analytics, adapting to business challenges with agility and direction.
  • Advise clients on how best to apply econometrics and attribution of their media directly to their media planning & business efforts.
  • Partner with audience and insights to drive more closed loops on audience performance to analytics to constantly improve performance but also source opportunities for clients.
  • Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questions.
  • Mentor and develop the skill set of analytics teams.
  • Explore business opportunities in Creative Analytics and new spaces in advanced analytics.
  • Partner in the development of agency thought leadership.

Requirements:

  • Post-secondary Degree or Diploma in Mathematics, Statistics, Business Analysis, Media, or related field.
  • A minimum of 5 years' experience in a similar role with a focus in media or digital.
  • Excellent verbal and written communication skills, with the ability to convey and package technical findings in simple terms.
  • Understanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH, etc.
  • Experience with Data Visualization software and dashboard building (e.g., Tableau). This role knows how to deliver a story with data.
  • Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees.
  • Extensive experience with statistical modeling techniques.
  • Experience in the development and execution of data strategies for a highly complex client.
  • Team-oriented with a collaborative spirit.
  • Well-developed communication skills: the ability to communicate complex data challenges and insights to an executive-level audience is a critical qualification.
  • Exceptional attention to detail.
  • Proven track record of achievement in the management of teams in a data-driven agency environment.
  • Strong presentation skills and personal presence.
  • Strategic forward thinker with proven leadership skills.

Additional Information:

We know through experience that different ideas, perspectives, and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.