Digital Media Director

4 weeks ago


Old Toronto, Ontario, Canada Dentsu International Full time

We are seeking a highly skilled Digital Media Director to lead our team in driving business performance through data-driven strategies. As the Director of Media Effectiveness, you will partner with clients to set strategy, develop measurement frameworks, and create a learning agenda to deliver transformative business outcomes.

Key Responsibilities
  • Collaborate with cross-disciplinary teams to bring in automation and support clients in complex analytics projects.
  • Manage the analytics business for a portfolio of clients, adapting to business challenges with agility and direction.
  • Advise clients on how to apply econometrics and attribution to their media planning and business efforts.
  • Partner with audience and insights to drive closed loops on audience performance and analytics to improve performance and source opportunities.
  • Steward the development and management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer client questions.
Requirements
  1. Post-secondary degree or diploma in Mathematics, Statistics, Business Analysis, Media, or related field.
  2. A minimum of 5 years' experience in a similar role with a focus in media or digital.
  3. Excellent verbal and written communication skills, with the ability to convey technical findings in simple terms.
  4. Understanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH, etc.
  5. Experience with Data Visualization software and dashboard building (e.g., Tableau).
  6. Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python).
  7. Extensive experience with statistical modeling techniques.
  8. Experience in the development and execution of data strategies for a highly complex client.
  9. Well-developed communication skills: the ability to communicate complex data challenges and insights to an executive level audience.
  10. Proven track record of achievement in the management of teams in a data-driven agency environment.


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