Media Effectiveness Lead

3 days ago

Toronto, Ontario, Canada dentsu Full time
Overview

Dentsu, a leading global agency network, is seeking an experienced Media Effectiveness Lead to join our team. This role will be responsible for driving business performance by optimizing media channel performance and maximizing visibility in e-commerce platforms.

Job Description

The ideal candidate will lead a cross-disciplinary team of data analysts and media effectiveness analysts, partnering with clients, investment, and audience leads to set strategy, develop measurement frameworks, create a learning agenda, structure for reporting, provide thought leadership, and deliver ongoing guidance to internal and external stakeholders.

Responsibilities
  • Lead client development efforts for advanced analytics, including new and organic business pitches
  • Collaborate across the Dentsu network, including Merkle, to bring in automation and support clients in complex analytics projects
  • Manage the analytics business for a portfolio of clients
  • Lead the integration of all analytics disciplines in service of client business outcomes
  • Act as the senior contact for analytics, adapting to business challenges with agility and direction
  • Advise clients on how best to apply econometrics and attribution of their media directly to their media planning & business efforts
  • Partner with audience and insights to drive more closed loops on audience performance to analytics to constantly improve performance but also source opportunities for clients
  • Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questions
  • Mentor and develop skill sets of analytics teams
  • Explore business opportunities in Creative Analytics and new spaces in advanced analytics
Requirements
  • Post-secondary degree or diploma in mathematics, statistics, business analysis, media, or related field
  • A minimum 5 years' experience in a similar role with a focus in media or digital
  • Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
  • Understanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH etc.
  • Experience with Data Visualization software and dashboard building (Tableau)
  • Expertise in relational databases and a requisite programming language (SQL, R, or Python) to work with them and lead the training of junior employees
  • Extensive experience with statistical modelling techniques
  • Experience in the development and execution of data strategies for a highly complex client
  • Team-oriented with a collaborative spirit
  • Well-developed communication skills: the ability to communicate complex data challenges and insights to an executive level audience is a critical qualification
  • Exceptional attention to detail
  • Proven track record of achievement in the management of teams in a data-driven agency environment
  • Strong presentation skills and personal presence
  • Strategic forward thinker with proven leadership skills
Salary Estimate

$120,000 - $150,000 per year, depending on experience.

About Us

Dentsu is committed to fostering a culture that reflects the diversity of our clients and empowers individuals to bring their authentic selves to work. We strive to create workplaces where everyone feels valued and empowered to contribute to our shared success.

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