Strategy Director

2 weeks ago

Greater Toronto Area Canada, Ontario Omnicom Media Group Full time

Summary

The Director, Strategy will play a pivotal role in developing and implementing strategic initiatives aligned to client objectives. Key to this role is the ability to drive collaboration between the client, internal teams, and external partners in order to effectively strategize and interpret key cultural, consumer and category signals required to design holistic media plans that deliver on client objectives.



Responsibilities

  • Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
  • Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media
  • Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
  • Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
  • Being the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and the media strategy.
  • Innovating with the creative team, media planning, marketing science and custom content experts to drive innovation.
  • Maintain high level of service to all clients
  • Lead and develop annual account plans and create clear accountability measures that ensure client and agency financial and business success
  • Effectively motivate, lead, and train the team to maximize shared objectives
  • Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.


Education

  • Relevant post-secondary education, training, or equivalent experience


Skills

  • Excellent Leadership (Advanced) (Advanced) and Management (Advanced) (Advanced) skills, with the ability to inspire and motivate a team.
  • Strong Analytical (Advanced) (Advanced) and strategic thinking (Advanced) (Advanced) abilities, with the capability to derive actionable insights from Data (Advanced) (Advanced).
  • Exceptional Communication (Expert) (Expert) and interpersonal (Expert) skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
  • Proficiency in Media Planning (Expert) (Expert) and buying tools and platforms (Expert) (Expert).
  • Strong understanding of Project Management Methodologies (Advanced) (Advanced) and process improvement techniques (Advanced)
  • Understanding of financial operations (Advanced) (Advanced), Budget Management (Advanced) (Advanced), Strategic Planning (Advanced) (Advanced), and media activation (Advanced) (Advanced)
  • Exceptional narrative (Expert (Expert)) skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.


Experiences

  • Minimum of 7 years of experience in media operations, preferably in an agency or media organization.
  • Strong knowledge of media planning, buying, and optimization across various channels.
  • Retail/eCommerce/entertainment experience


OMG is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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