Lead Media Effectiveness Strategist

2 weeks ago


Toronto, Ontario, Canada dentsu Full time
Company Overview
As a leader in the data-driven agency space, dentsu empowers businesses to achieve transformative results through personalized and connected experiences. We drive business performance by leveraging data to create impactful strategies that deliver measurable outcomes.

Salary: $120,000 - $180,000 per year
The estimated salary for this role reflects the market average for a senior leadership position in the media effectiveness field, considering factors such as industry standards, location, and expertise required.

Job Description
As the Director of Media Effectiveness, you will lead a cross-disciplinary team consisting of data analysts and media effectiveness specialists. Your primary responsibility will be to partner with clients, investment, and audience leads to set strategic direction, develop measurement frameworks, create learning agendas, structure reporting, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders. This role requires owning all media performance, encompassing digital channels and extending beyond them.

Required Skills and Qualifications
To excel in this position, you should possess a post-secondary degree or diploma in Mathematics, Statistics, Business Analysis, Media, or a related field. A minimum of 5 years' experience in a similar role, focusing on media or digital, is essential. You must have excellent verbal and written communication skills, enabling you to convey complex technical findings in simple terms. Additionally, you should understand standard media metrics across various platforms, including social, search, display, TV, connected TV, video, print, OOH/DOOH, etc. Proficiency in Data Visualization software, dashboard building (e.g., Tableau), and relational databases with programming skills (e.g., SQL, R, Python) are also necessary. Experience in statistical modeling techniques, developing and executing data strategies for complex clients, and managing teams in a data-driven agency environment are highly valued.

Benefits
dentsu offers a dynamic work environment that fosters creativity, inclusivity, and collaboration. Our commitment to diversity and accessibility ensures that every candidate has an equal opportunity to succeed. As a result, you can expect a workplace where your unique perspectives and talents are valued and empowered.

Others
We strive to create workplaces that reflect our clients and empower everyone to bring their authentic selves to work. If you need accommodation during the application or interview process, please contact us to discuss your individual accessibility needs.

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