Digital Media Planning Director
1 week ago
Lead the Way in Media Planning
At Klick, we're looking for a seasoned media expert to drive our media planning efforts forward. As a Media Planning Director, you'll play a pivotal role in understanding, strategizing, and implementing effective media solutions to meet client objectives.
Key Responsibilities:
- Define a long-term strategic roadmap for media with key accounts
- Stay up-to-date with digital media technologies, trends, vendors, and best practices
- Collaborate with internal teams to define a long-term vision for digital media at key accounts and a step-by-step implementation roadmap for achieving it
- Communicate and advocate for this vision both internally and externally
- Provide direction for implementation of platforms and technologies that reflect best practices
- Provide direction for the development and adherence to processes that reflect best practices
- Lead cross-channel media planning and optimization for brand media programs
Requirements:
- 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display and SEM
- Deep knowledge of all digital media channels and their strategic role
- Knowledge of emerging digital media technologies and channels, such as programmatic buying and native advertising
- Proven experience defining, communicating, and implementing a strategic vision
- Passion for digital health and the possibilities of digital media for healthcare
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