Director, Digital Experience

7 days ago

Ottawa, Ontario, Canada Tree Trust Full time

About the Role

The Director, Digital Experience will own the strategy for Tree Trust's global digital presence, sitting at the intersection of product, marketing, design, and engineering. This role requires a customer and data-obsessed leader with a blend of strategic thinking, technical fluency, and creative storytelling.

Key Responsibilities

  • Lead and develop a high-performing team responsible for building a world-class global digital experience on Tree Trust's website.
  • Establish, own, and deliver weekly, monthly, and quarterly reporting analyses on web performance and business impact.
  • Develop and articulate a clear strategy and roadmap for Tree Trust's digital experience that supports the organization's growth and customer experience goals.
  • Implement web strategies to drive traffic to Tree Trust's website, maximizing visibility and reach.
  • Audit the entire user journey on Tree Trust's website, identifying opportunities to improve conversion (both self-service and sales-assisted), drive understanding and intent, and improve user experience.
  • Implement a rigorous experimentation roadmap from landing pages to CTAs to form optimization, driving continuous improvement to key funnel metrics based in data and user research.
  • Manage the website tech stack and admin capabilities with engineering to support content creators and site reliability.
  • Grow and nurture an exceptional team, known for deep expertise, innovative products, speed, and results. Foster a positive team dynamic.
  • Partner cross-functionally across design/creative, product, engineering, sales, support, data, and marketing to bring your strategy to fruition, optimizing the process for speed while not sacrificing quality.

Requirements

  • 12+ years in growth product management or growth marketing roles driving website strategy, product growth, and/or organic customer acquisition, including 5-8 leading product teams across global locations.
  • Prior success in SaaS organizations driving web strategy, conversion rate optimization, product growth tactics, and SEO (at scale) at consumer and B2B companies.
  • A performance data-driven mentality and a track record of driving meaningful improvements across key metrics like site conversion rates, traffic, engagement, sign-ups, leads, and revenue.
  • Experience with product experimentation, A/B testing, and driving user and data-driven roadmap decisions. Fluency in CMS platforms, UI and design, analytics and monitoring tools (e.g. Amplitude, Google Analytics, Tableau, Wordpress, Figma).
  • Experience working with global, cross-functional teams to ensure the success of the defined strategy.

What We Offer

Tree Trust is a place where the curious come to grow. We're building an inclusive workplace where people of every background can excel no matter their time zone. At Tree Trust, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture.

Our Commitment to Inclusion

Tree Trust is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business.

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