Director of Digital Experience
1 week ago
**About the Role**
We are seeking a highly skilled and experienced Director of Digital Experience to join our team at Tree Trust. As a key member of our organization, you will be responsible for developing and executing a comprehensive digital strategy that drives business growth and enhances the overall user experience.
Key Responsibilities
- Develop and implement a digital strategy that aligns with the company's overall business objectives.
- Lead and manage a high-performing team responsible for building and maintaining a world-class digital experience.
- Establish and deliver regular reporting analyses on digital performance and business impact.
- Audit and optimize the entire user journey on our website to improve conversion rates, drive understanding and intent, and enhance user experience.
- Implement a rigorous experimentation roadmap to drive continuous improvement to key funnel metrics based on data and user research.
- Manage the website tech stack and admin capabilities with engineering to support content creators and site reliability.
- Partner cross-functionally with design, product, engineering, sales, support, data, and marketing teams to bring the digital strategy to fruition.
Requirements
- 12+ years of experience in growth product management or growth marketing roles driving website strategy, product growth, and/or organic customer acquisition.
- Proven success in SaaS organizations driving web strategy, conversion rate optimization, product growth tactics, and SEO at scale.
- A performance data-driven mentality and a track record of driving meaningful improvements across key metrics like site conversion rates, traffic, engagement, sign-ups, leads, and revenue.
- Experience with product experimentation, A/B testing, and driving user and data-driven roadmap decisions.
- Fluency in CMS platforms, UI and design, analytics and monitoring tools (e.g. Amplitude, Google Analytics, Tableau, Wordpress, Figma).
What We Offer
- A dynamic and inclusive work environment that values diversity and employee feedback.
- A comprehensive benefits package that includes health insurance, retirement plans, and paid time off.
- Opportunities for professional growth and development through training and education programs.
- A collaborative and supportive team environment that encourages open communication and innovation.
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