Trade Marketing Specialist

1 month ago

Montreal, Quebec, Canada Nestlé SA Full time
{"title": "Trade Marketing Specialist", "description": "

About Nespresso

Nespresso is a pioneer in high-quality portioned coffee, working with over 120,000 farmers in 15 countries through its AAA Sustainable Quality Program. The program embeds sustainability practices on farms and surrounding landscapes, improving yields and quality while ensuring a sustainable supply of high-quality coffee.

Nespresso has achieved B Corp certification, joining a movement of 4,900 purpose-led businesses that meet high standards of social and environmental responsibility and transparency.

As a Trade Marketing Specialist, you will play a key role in implementing and leading key retail activities to drive new member acquisition and increase brand visibility.

Key Responsibilities:

  • Reconcile and lead a budget of $2-4M
  • Lead in-store national campaigns, promotional activities, product launches, and permanent communication & displays
  • Drive point of sales development to increase brand awareness, consideration, and conversion
  • Analyze and identify merchandising improvements and develop new ideas
  • Build creative briefs for agencies and manage the design phase of projects
  • Perform trade visits to assess initiatives
  • Plan, organize, and implement diverse trade events

Requirements:

  • Bilingualism in English and French is required for this position
  • Bachelor's Degree in Business Administration or Marketing
  • Proven experience in a corporate environment with a marketing and sales background
  • Presentation and negotiating skills
  • Strong analytical and budget management skills
  • Ability to collaborate with cross-functional teams
  • Knowledge of market and channel specifics
  • Proficiency in MS Office

Preferred Skills:

  • Knowledge in printing and/or production

What We Offer:

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse experiences and perspectives.

", "lang_code": "en"}

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