Senior Product Development and Marketing Lead
2 weeks ago
Pavemetrics specializes in 3D vision systems for the automated inspection of transportation infrastructure, serving over 35 countries worldwide. Their mission is to provide top-notch sensors and software with superior after-sale service tailored to clients' needs.
Salary$120,000 - $150,000 per annum, depending on experience.
Job DescriptionThe Director, Performance Marketing oversees product development, launch, and management while driving marketing initiatives to optimize performance. Key responsibilities include:
- Collaborating with R&D to define and manage the product portfolio.
- Conducting market research to identify customer needs, trends, and competition.
- Analyzing data to determine growth opportunities and adjust product strategies accordingly.
- Creating marketing plans to promote products through advertising campaigns, promotions, and communication materials.
- Ensuring smooth communication between departments regarding product management.
- Maintaining product performance and adjusting strategies based on results and feedback.
To excel in this role, you will need:
- 8 years of significant experience in product management and marketing, preferably in the technology or manufacturing sector.
- A degree in marketing, product management, engineering, or a related field.
- Excellent market analysis, product strategy, and campaign management skills.
- Leadership and team management abilities.
- Ability to work in a dynamic environment and manage multiple projects simultaneously.
- Bilingual (spoken and written) proficiency, with French being mandatory for positions based in Quebec, and functional English skills required.
This full-time position offers:
- Flexible working hours.
- Remote work options.
- Five paid days off during the office closure for the holiday season.
- An on-site gym and training facilities.
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