Senior Product Development and Marketing Lead

2 weeks ago


Québec, Quebec, Canada Previan Full time
Overview

Pavemetrics specializes in 3D vision systems for the automated inspection of transportation infrastructure, serving over 35 countries worldwide. Their mission is to provide top-notch sensors and software with superior after-sale service tailored to clients' needs.

Salary

$120,000 - $150,000 per annum, depending on experience.

Job Description

The Director, Performance Marketing oversees product development, launch, and management while driving marketing initiatives to optimize performance. Key responsibilities include:

  • Collaborating with R&D to define and manage the product portfolio.
  • Conducting market research to identify customer needs, trends, and competition.
  • Analyzing data to determine growth opportunities and adjust product strategies accordingly.
  • Creating marketing plans to promote products through advertising campaigns, promotions, and communication materials.
  • Ensuring smooth communication between departments regarding product management.
  • Maintaining product performance and adjusting strategies based on results and feedback.
Required Skills and Qualifications

To excel in this role, you will need:

  • 8 years of significant experience in product management and marketing, preferably in the technology or manufacturing sector.
  • A degree in marketing, product management, engineering, or a related field.
  • Excellent market analysis, product strategy, and campaign management skills.
  • Leadership and team management abilities.
  • Ability to work in a dynamic environment and manage multiple projects simultaneously.
  • Bilingual (spoken and written) proficiency, with French being mandatory for positions based in Quebec, and functional English skills required.
Benefits

This full-time position offers:

  • Flexible working hours.
  • Remote work options.
  • Five paid days off during the office closure for the holiday season.
  • An on-site gym and training facilities.


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