Partner Marketing Director

2 months ago

Toronto, Ontario, Canada Varicent Full time
Job Description

Job Title: Partner Marketing Director

Job Summary:

We are seeking a highly skilled and experienced Partner Marketing Director to join our team at Varicent. As a key member of our marketing team, you will be responsible for developing and executing partner marketing strategies that drive business growth and revenue.

Key Responsibilities:

  • Develop and Execute Partner Marketing Strategies: Design and implement partner marketing programs that align with our business objectives and drive revenue growth.
  • Manage Co-Marketing Initiatives: Oversee the development and execution of co-marketing activities with our partners, including co-authored white papers, joint webinars, case studies, and events.
  • Strengthen Partner Relationships: Act as the primary marketing contact for our partners, maintaining and growing relationships through regular communication and strategic engagements.
  • Drive Lead Generation and Pipeline Contribution: Leverage partnerships to drive lead generation and contribute to the sales pipeline.
  • Measure and Optimize Partner Marketing Performance: Implement metrics and KPIs to assess the effectiveness of partner marketing programs and make data-driven decisions to optimize performance.
  • Strategize and Optimize Influencer Engagement: Develop and implement a comprehensive influencer strategy that leverages and complements our broader partner marketing efforts.

Requirements:

  • Experience: Minimum of 8-10 years in marketing, with a significant focus on B2B marketing.
  • Partner Marketing Experience: At least 5 years specifically in partner marketing with global systems integrators and consultancies or closely related roles.
  • Industry Experience: Solid understanding of the enterprise software landscape, ideally Sales Performance Management (SPM), Customer Relationship Management (CRM), and/or other business management software solutions.
  • Program and People Management Experience: Experience in leading cross-functional projects or managing small teams is advantageous.

Preferred Qualifications:

  • Background in working with global system integrators and understanding their business models and value drivers.
  • Creativity in problem-solving, particularly in scenarios involving multiple stakeholders or partners.
  • Skills in negotiation and relationship management, crucial for dealing with partners and influencers.
  • Familiarity with digital marketing tools and platforms, including social media, content management systems, and marketing analytics tools.

Education Requirements:

  • Minimum Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Preferred Education: Master's degree in a related field or an MBA, which may be beneficial but not mandatory.

Success Outcomes:

  • 1-3 Months: Quickly immerse into both existing and pending partner plans, share early insights and successful approaches to partner marketing with the internal team, and rapidly understand Varicent's products and partner dynamics.
  • 4-6 Months: Take full control over the daily management and strategic direction of partner marketing initiatives, start developing plans for potential new partners while enhancing existing engagements, and provide structured training and workshops based on insights gained from ongoing campaigns and partner interactions.
  • 7 Months & beyond: Oversee a comprehensive partner marketing program, driving continuous improvements and seeking new opportunities for expansion, mentor emerging leaders within the team, and stay updated with industry trends and potential shifts in the partner marketing landscape.

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