Marketing Director, NPF/Bars Portfolio

1 week ago

Mississauga, Ontario, Canada PepsiCo Full time
Overview

As a Marketing Director, you will lead the strategic planning process for the Quaker Nutritious Portable Foods (NPF/Bars) portfolio, driving consumer demand and positive share growth.

Key Responsibilities:

  • Accelerate portfolio growth through strategic planning, consumer insights, and commercialization.
  • Create consumer-centric plans across the Bars portfolio, including brand positioning, innovation, communications, and media initiatives.
  • Partner with internal stakeholders and external agency partners to bring plans to life.
  • Budget ownership and accountability for leveraging Advertising & Media resources to maximize ROI.

Qualifications:

  • Minimum of Bachelor's Degree (Business degree preferred).
  • Proven strategic thinking skills.
  • Demonstrated ability to lead internal and external partners in plan development and execution.

Why PepsiCo?

PepsiCo is a global team of innovators who make, move, and sell products enjoyed by over 1 billion people daily. We welcome diversity and encourage you to be yourself. Our supportive teams can fuel your professional growth and development, making a global impact on people and the planet.

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