Division Marketing Manager

2 days ago

Edmonton, Alberta, Canada ProFound Talent Inc. Full time

Company Overview

Rohit Group is a leading entrepreneurial company deeply rooted in the Rohit family legacy. With a commitment to innovation, excellence, and creating thriving communities, they operate in Edmonton, Calgary, Saskatoon, Regina, and Ottawa.

The company's vision is to expand across North America, enriching the communities they serve. Their mission is to make communities better by taking a bold and uncompromising approach. The core values of the organization are:

  • We encourage boldness: Risk-taking and confidence are the underpinning of their success.
  • We operate with ingenuity: They conduct business with an entrepreneurial spirit, drive, perseverance, and grit.
  • We never lose our community focus: A community-first approach leads to meaningful change, big and small.
  • We harness the strength of our people: Empowering employees to reach their full potential makes them stronger as a collective sum.

Job Summary

The Division Marketing Manager will play a pivotal role in achieving the strategic objectives of the company and supporting the success of the organization. This individual will oversee budget allocation and management, market and customer research, tactical planning, and delivery as it relates to marketing.

Responsibilities

Research and Analysis

  • Scoping, implementing, and delivering market analysis to understand industry trends, competitor positions, and marketability impacts.
  • Designing, developing, and conducting consumer analysis to identify consumer trends, profiles, and preferences that influence key division decisions.
  • Leading tracking, analysis, and performance reporting of campaign and web analytics.
  • Engaging in descriptive and predictive data analysis using competitor, customer, operational, and financial data.

Brand Activation

  • Leading the development and implementation of brand activation plans.
  • Managing storytelling and expression of the brand to extend reach and impact.
  • Collaborating with the Interactive and Design Coordinator/Partner on brand planning, positioning, visual design, and experience.

Digital Marketing

  • Managing websites under the division, including researching, creating, and publishing website content.
  • Working with the Digital Marketing Specialist/Partner on search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
  • Overseeing and managing social media platforms, content, and performance.
  • Collaborating with agencies to design and execute channel strategy and media buying, minimizing cost and maximizing outcome.
  • Leading the development, implementation, and performance reporting of email marketing campaigns.
  • Monitoring and responding to customer online reviews.

Traditional, Out-of-Home, and Sponsorship Marketing

  • Providing tactical support to sales teams on marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
  • Leading the tactical approach and execution of on-site signage.
  • Working with industry publications and news media outlets to roll out earned and paid media.
  • Orchestrating geo-targeted out-of-home campaign planning and execution.
  • Pursuing amenity and building sponsorship naming rights.
  • Developing and managing the submission of industry award applications.

Tactical Planning and Management

  • Creating and managing the implementation of marketing plans.
  • Developing and actively managing marketing budgets by project and quarterly period.
  • Providing tactical planning/delivery to other regions and divisions when required.

Estimated Salary Range: $80,000 - $120,000 per year, depending on location and experience.

Location: Edmonton, Alberta.

Work Environment: Monday - Friday in office, with occasional flexibility for necessary situations.

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