Marketing Strategy Lead

2 weeks ago


Greater Toronto Area, Canada Ascend FS Full time
Ascend FS: Where Lifelong Relationships Meet Impactful Causes

We're on a mission to build meaningful connections with our audience, from the initial ticket purchase to every winning moment. As the Head of Lifecycle Marketing, you'll spearhead our CRM, Loyalty/Retention, and Email/SMS strategies to drive long-term engagement and revenue.

The Role:
  • Develop and implement a comprehensive lifecycle marketing strategy to boost customer retention, loyalty, and engagement across all channels.
  • Collaborate closely with analytics and product teams to leverage insights from Google Analytics 4, Supermetrics, and Looker Studio to refine segmentation and personalize communications.
  • Manage campaigns across email, SMS, and other CRM channels using Customer.io and Twilio, overseeing message consistency, compliance, and deliverability.
  • Lead and mentor a growing lifecycle team, including managing contractors and agency partners, to deliver on strategic objectives.


Your Goals:

* Increase return rates, lifetime value, and long-term engagement through data-driven retention growth strategies.
* Develop and scale loyalty initiatives that resonate with our audience and deepen relationships.
* Ensure campaigns are efficient, with a strong focus on analytics and optimization to increase effectiveness across channels.

$115,000 - $140,000 per year

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