Marketing Strategy Lead

4 months ago

Toronto, Canada J.P. Morgan Full time

J.P. Morgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. Whether we are serving customers, helping small businesses, or putting our skills to work with partners, we strive to identify issues and propose solutions that will propel the future and strengthen both our clients and our communities.
**Canada Payments organization**: the Canadian Payments team - a division of JP Morgan Payments - is an innovative leader in serving business clients through payments and other financial products and services. We take a client first approach in developing solutions that help our more than 5 million small business customers across the US and Canada to start, run and grow their businesses. JPMC services 85% of Fortune 500 companies, continually delivering industry first innovation. We're excited to leverage these innovations here to grow the Canadian market, making the Payments business one of the fastest-growing businesses of J.P. Morgan Chase.
Role Summary
The Vice President of Partner Marketing will lead the development, execution and measurement of revenue-generating co-marketing programs with Partners. This role will play a key role in driving growth by leveraging different types of partners to promote our payment solutions to small, medium, and enterprise-size businesses. You will use your passion, experience, and vision to build and lead partner co-marketing campaigns and support our aspiration to become the #1 payments platform for businesses in Canada.
Success in this role will require leveraging deep business customer and partner insights, as well as end-to-end performance metrics to develop co-marketing strategies by partner, build deep understanding of the effectiveness, reach, and costs of partner marketing activities, and jointly with our Partner Sales and Relationship Management teams build scalable programs that increase the efficiency of our investments in partner marketing.
Your charismatic nature and ability to be a storyteller will enable you to socialize strategies, campaigns and reporting with key stakeholders to drive excitement internally and externally. You have an intellectual curiosity to stay apprised of industry and competitive trends, a desire to employ innovative marketing techniques, and a natural ability to collaborate cross-functionally with the Sales, Business Development, Relationship Managers, Marketing leaders, and other teams to ensure there's alignment on business priorities so you can do what's right for our partners and their merchants.

**Responsibilities**:
**What you will do**:
Drive revenue marketing strategy through Partners in Canada and align all cross-functional activities and output to overarching marketing strategy that drives revenue growth.
Create world-class co-marketing programs that scale lead generation and brand awareness. Own the systems and reporting will be required to scale and correctly attribute partners' contributions and program ROI. - Drive new merchant acquisition by developing a data driven, integrated annual partner marketing plan to exceed business objectives.
Foster cross-functional collaboration and support with, but not limited to, Sales, Relationship Managers, Business Development, Communications, Operations, Channel Partners, and Data Analytics
Focus on the conversion funnel to relentlessly optimize placement and performance to drive new growth, engage current clients and retain likely-to-churn merchants, through appropriate campaigns that serve each segment of funnel.
Creative, out-of-the-box thinking to develop and execute multi-channel acquisition strategy via partners through world-class, client facing content, events, webinars, landing pages, direct mail, and campaign collateral that provide partners with the means to drive leads back to Chase.
Leverage partner profitability and profit potential to identify, quantify, and prioritize opportunities by partner. Segment partners into tiers that identify the appropriate level of marketing support for each tier.
Socialize program strategy, calendar of marketing activities, and campaign performance to key stakeholders internally and externally.
Be an expert in our partners and their needs, representing the voice of our partner to cross-functional teams, while influencing our partners by representing the voice of Chase.
Required Experience
5+ years of experience in B2B Partner / Channel Marketing; prior experience in Payments, E-commerce, Financial Services, and Retail preferred.
5+ years of marketing experience driving ROI-based B2B marketing programs.
Demonstrated experience utilizing data-dr

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