Strategic Marketing Leader
2 weeks ago
At NATIONAL Public Relations Inc., we are seeking a highly skilled Sr. Marketing Consultant to join our Atlantic team.
We offer a dynamic and collaborative work environment, with opportunities to grow and develop your career in marketing communications.
This role provides the chance to lead key client files, manage day-to-day accounts, and develop strategies for integrated communications campaigns and brands.
- 5-10 years of experience in a marketing role.
- Familiarity with the Atlantic Canadian tourism industry is an asset.
- Ability to develop communication plans and/or programs, with broad knowledge of branding principles, paid media strategies, and other marketing fundamentals.
- Experience working with Indigenous organizations and communities is an asset.
The ideal candidate is curious, collaborative, accountable, detail-oriented, and passionate about marketing. They should have a strong understanding of branding principles, paid media strategies, and other marketing fundamentals.
As a Sr. Marketing Consultant, you will:
- Lead key client files and ensure that client's needs and expectations are understood and managed.
- Manage day-to-day accounts, from mandate definition to budget development and through to invoicing, ensuring timely delivery to client deadlines.
- Develop strategies as required, including marketing communications strategies, brand strategies, campaign strategies, and creative briefs, and provide senior-level client counsel.
- Work collaboratively with public affairs, digital, creative, and research colleagues to support the development of integrated communications strategies, campaigns, and brands.
- Work with the data and insights team to conduct research and report, measure, and optimize the success of integrated campaigns, communications strategies, and tactical plans.
- Manage complex projects and programs and propose solutions for any client service problems that may arise.
- Ensure quality control for finished product delivery.
- Set and manage budgets, as well as prepare invoices and budget control reports.
We offer a competitive salary range of $85,000-$110,000 annually, depending on experience.
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