Strategic Marketing Professional

1 week ago

St John's, Newfoundland and Labrador, Canada Verafin Full time

About Us

At Training Works, workplace safety is paramount. Our mission is to empower organizations and workers in creating safer, more efficient work environments. Through our flagship products, Skilltinuous and Fatigue Defence, we address critical workforce challenges like skills development and fatigue risk mitigation.

Position Overview:

In this role, you will be responsible for developing impactful marketing strategies that showcase our EdTech solutions, generate interest, and grow our brand. You will create engaging campaigns, content, and materials that resonate with our audience and reflect the values of our company.

While your primary focus will be on marketing strategy and execution, you will also support sales efforts by driving awareness, generating leads, and contributing to long-term relationships with clients.

This position is ideal for someone who thrives in a purpose-driven organization and is committed to helping build safer workplaces through innovative solutions.

Required Skills and Qualifications

  • Marketing Expertise: A minimum of 5 years of experience in marketing, preferably within the EdTech, health, safety, and environment (HSE) sectors or related industries.
  • Content Creation: Skilled in crafting high-quality, clear, and engaging content that conveys the value of our safety-focused products to diverse audiences.
  • Sales Support: Ability to create sales-enabling materials, such as RFP's, case studies, presentations, and one-pagers, to communicate product value and drive pipeline growth.

Technical Skills and Programs

  • Marketing Tools: Proficient in platforms like HubSpot, Marketo, or similar tools for managing email campaigns and CRM.
  • Content Management Systems (CMS): Experience with WordPress or other CMS platforms for publishing content.
  • Graphic Design Tools: Familiarity with Adobe Creative Suite (Illustrator, Photoshop) or Canva to create visually appealing marketing materials.
  • Social Media Platforms: Knowledge of LinkedIn, Twitter, and other professional channels to engage industry audiences.
  • Data Analysis Tools: Competent in Google Analytics or similar tools to monitor and evaluate campaign performance.
  • Project Management Software: Experience using tools for organizing and tracking marketing campaigns.

We're Looking For

  • Safety-Aware Marketer: Someone who understands the importance of safety in industries like mining, manufacturing, and marine transportation and can translate those values into compelling marketing strategies.
  • Creative Problem-Solver: An individual who can take complex safety concepts and transform them into clear, engaging marketing messages.
  • Strong Communicator: Exceptional written and verbal communication skills with the ability to connect with both technical and non-technical audiences.

The Opportunity

This role offers the chance to shape marketing strategies for leading-edge safety technologies, driving real impact on worker well-being and operational efficiency. Estimated salary: $80,000 - $110,000 per year, depending on location and experience.

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