Key Market Development Manager

2 weeks ago

Hannon, Canada Navistar Inc Full time
Job Summary

The Key Market Manager provides functional expertise to district dealer teams primarily in Ontario, creating and managing relationships between Navistar and retention/conquest customers, including local, regional, and national accounts.

Key Responsibilities
  • Dealer Support: Ensure dealers understand all systems, policies, and procedures related to parts, and work with dealers to understand parts product requirements to match local market needs.
  • Product Training: Facilitate product and sales training for dealer counter staff, inside sales, and outside sales, and communicate local product requirements to Navistar's Product Management Team.
  • Retail Sales Strategies: Develop retail sales strategies with dealers to increase customer reach, and ensure Navistar program merchandising is represented in dealership showrooms to drive retail sales and product awareness.
  • Local Growth Initiatives: Work with OEM Suppliers & Regional Parts Sales Manager to develop local growth initiatives, and develop the dealer network for the assigned territory relating to promotions, trade fairs, open houses, and other marketing events.
  • Customer Awareness: Increase customer awareness of Navistar products and understand customer needs, and coordinate regular meetings with dealer parts management to understand opportunities to improve sales and operational efficiencies.
  • Market Trends: Have a thorough understanding of local market trends, and OEM / WD competition, and work with dealers to stock appropriate levels of parts to support customer needs including proprietary, and All Makes parts.
  • Fleetrite Sales: Ensure dealers are engaged in and selling Navistar's Fleetrite private brand products, and support various regional and national account customers agreements.
Requirements
  • Bachelor's degree or College Degree Diploma
  • 5+ years' of sales experience in heavy duty parts
  • Excellent written and verbal communication skills
  • Ability to travel 75%
  • Experience in OEM or aftermarket parts, marketing, sales, or management

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