Strategic Marketing Manager

2 weeks ago

Old Toronto, Canada IDEOgram Full time
About the Role

We are seeking a highly skilled Strategic Marketing Manager to lead our marketing efforts and drive growth. As a key member of our team, you will be responsible for developing and executing strategies across growth, product, and social media marketing.

This is an exciting opportunity to join Ideogram, a fast-growing generative AI startup, as our first marketing hire. You will have the resources to drive growth, including budget for experimentation and the potential to expand your marketing team as we scale.

Key Responsibilities
  • Develop and implement strategies to drive user acquisition, activation, retention, and revenue growth.
  • Optimize organic traffic through effective SEO practices and compelling content.
  • Build and manage email marketing campaigns to engage and nurture leads, improve retention, and drive conversions.
  • Partner with product teams to craft go-to-market strategies, positioning, messaging, and product launches.
  • Oversee social media channels to build brand awareness, engage with the community, and manage partnerships with influencers to amplify our reach and visibility.
  • Work with contractors or freelancers to execute the marketing plan efficiently and cost-effectively.
  • Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.
  • Collaborate closely with sales, product, and customer success teams to ensure marketing efforts align with broader business goals.
What We're Looking For
  • A minimum of 3 years of experience in marketing, preferably at an early-stage startup.
  • Proven success in driving growth through innovative marketing strategies.
  • Strong understanding of SEO, email marketing, digital marketing, and content creation.
  • Experience managing contractors or freelancers to execute marketing plans.
  • Proficiency with analytics platforms and marketing automation tools.
  • Excellent communication and leadership skills with a proactive approach to marketing ownership.
  • Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand.
Estimated Salary: $115,000 - $140,000 per year

We offer a competitive salary range of $115,000 - $140,000 per year, commensurate with experience, depending on location and qualifications. In addition to a salary, we provide mentorship and support to help our employees grow with the company and achieve their ambitious career goals.

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