Strategic Marketing Director

2 weeks ago


Old Toronto, Canada RBC Full time

At RBC, we're committed to delivering trusted advice and helping our clients thrive. As a Strategic Marketing Director in our Capital Markets team, you'll play a key role in driving business growth and promoting our expertise globally.

About the Role

We're seeking an experienced marketing professional with a strong background in B2B Financial Services Marketing or Management Consulting. In this role, you'll work closely with our Global Head of Content Strategy and Insights to create strategic thought leadership programs and campaigns that support our business goals.

  • Develop and execute content marketing strategies across various channels, including digital media, email nurture campaigns, and conference sponsorships.
  • Collaborate with our Business Partners across Global Investment Banking, Corporate Banking, and Research to drive engagement and collaboration on priority projects.
  • Manage editorial resources, including agency partners and studio capabilities, to create exceptional content and digital experiences for our clients.
  • Analyze and interpret key metrics for content marketing campaigns and identify opportunities for optimization.
Requirements
  • 10+ years of experience in B2B Financial Services Marketing or Management Consulting.
  • Excellent writing and presentation skills, with the ability to generate new ideas and turn them into compelling thought leadership.
  • Strong relationship management, project management, and interpersonal skills.
  • A comprehensive understanding of client consumption behaviors and what makes content engaging and shareable.
What We Offer
  • A competitive salary: $150,000 - $200,000 per year, depending on experience.
  • A comprehensive Total Rewards Program, including bonuses, flexible benefits, and stock options.
  • The opportunity to make a lasting impact on our business and contribute to our mission of delivering trusted advice to our clients.

RBC is committed to diversity and inclusion, and we welcome applications from talented individuals who are passionate about making a difference.


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