Strategic Digital Marketing Lead

2 weeks ago


Old Toronto, Canada Equifax, Inc. Full time

Equifax, Inc. is seeking a highly experienced Strategic Digital Marketing Lead to join its team.

About the Role

We are looking for a seasoned professional with a proven track record in leading digital marketing initiatives and teams. As a Strategic Digital Marketing Lead, you will be responsible for developing and executing comprehensive digital content marketing strategies aligned with the company's business objectives.

Main Responsibilities
  • Collaborate with cross-functional teams to identify business opportunities and develop targeted digital marketing campaigns.
  • Lead the development of multi-channel digital content marketing initiatives, including email marketing, social media, and content marketing.
  • Work closely with the Marketing Operations team to analyze and optimize digital marketing funnels, improving conversion rates and lead generation.
Requirements
  • 10+ years of experience in B2B digital marketing and communications, with a strong focus on strategy and team leadership.
  • Proven track record of success in developing and executing digital marketing campaigns that drive measurable results.
  • Excellent writing, editing, and research skills, with superior knowledge of grammar, spelling, punctuation, and style.
  • Strong attention to detail and excellent stakeholder management skills.
  • Experience working with various content formats (text, slides) and channels (emails, webinars, blogs, reports, videos).

The ideal candidate will have a deep understanding of digital marketing trends and analytics, combined with exceptional leadership and communication skills. If you are a strategic thinker with a passion for building innovative digital programs that deliver measurable results, we encourage you to apply for this exciting opportunity.

$120,000 - $150,000 per year, depending on location and experience.



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