Strategic Marketing Executive

3 weeks ago

Old Toronto, Canada Leap Brands Full time
Job Overview:

Leap Brands is seeking a highly skilled Strategic Marketing Executive to play a key role in shaping and executing the brand strategy for our home services company. This position requires a creative and strategic thinker who can enhance brand awareness, drive customer engagement, and support overall business objectives.

Key Responsibilities:
  1. Brand Strategy Development:
  • Collaborate with leadership to define and implement the brand strategy, ensuring alignment with business goals.
  • Conduct market research to identify customer insights and trends that inform brand positioning.
Marketing Campaigns:
  • Plan, execute, and analyze integrated marketing campaigns across digital, print, and social media platforms.
  • Collaborate with the creative team to develop compelling content that resonates with target audiences.
Brand Messaging:
  • Ensure consistent brand messaging across all channels, maintaining a cohesive voice and identity.
  • Develop and maintain brand guidelines to uphold brand integrity in all communications.
Customer Engagement:
  • Create and implement initiatives to enhance customer experience and brand loyalty.
  • Monitor customer feedback and engagement metrics to inform adjustments to marketing strategies.
Performance Analysis:
  • Track and report on key performance indicators (KPIs) related to brand awareness and engagement.
  • Analyze campaign performance data to drive continuous improvement and optimize marketing efforts.
Collaboration and Leadership:
  • Work closely with cross-functional teams, including sales, operations, and customer service, to ensure brand alignment.
  • Lead brand training sessions for internal teams to promote a deep understanding of brand values and messaging.
Budget Management:
  • Assist in the management of the brand marketing budget, ensuring efficient allocation of resources.
  • Monitor spending and performance against budget, making adjustments as necessary.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-5 years of experience in brand management or marketing, preferably within the home services or related industries.
  • Strong understanding of digital marketing strategies and analytics.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative mindset with strong problem-solving abilities.
  • Ability to work collaboratively in a fast-paced environment.
What We Offer:
  • Competitive salary and performance-based incentives.
  • Comprehensive benefits package.
  • Opportunities for career advancement and professional development.
  • A supportive and innovative work culture.

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