Marketing Vice President, Digital Strategy

4 weeks ago

Montreal, Quebec, Canada Intact Financial Corporation Full time
About the Role

We are seeking a seasoned Marketing Vice President to drive the growth of the belairdirect brand and market shares across Canada. Reporting to the Chief Marketing Officer, you will be responsible for guiding the strategic development and execution of all marketing and digital initiatives, enhancing brand awareness, improving marketing efforts, and increasing sales through digital and traditional marketing platforms.

Key Responsibilities
  • Define and own the belairdirect brand vision, collaborating with the team to set and execute the long-term strategy for brand growth.
  • Drive revenue marketing strategy in Canada, aligning cross-functional activities to revenue growth and combining strategy, technology, and creativity to deliver scalable growth.
  • Provide oversight across all customer acquisition channels, working with the extended marketing team and cross-functional partners to develop and execute revenue growth strategy.
  • Ensure a strong understanding of the Canadian market, defining marketing strategy, and overseeing campaign execution to drive revenue growth.
  • Create world-class marketing programs that scale lead generation and brand awareness, owning systems and reporting to attribute partner contributions and program ROI.
  • Lead internally, collaborating and influencing cross-functionally across the company and with other Marketing team members to ensure a global, coherent, and impactful brand approach.
  • Communicate with stakeholders across the organization, building authentic relationships, and proactively recommending solutions or improvements.
Requirements
  • Extensive experience in senior leadership roles leading marketing & digital strategies, overseeing large teams.
  • Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
  • Strong strategic thinking, business acumen, and excellent communication skills.
  • Demonstrated ability to lead and inspire teams, with a collaborative and inclusive leadership style.
  • Experience utilizing data-driven approaches to develop strategy for customer acquisition and engagement via partner channels.
  • Strong project management skills and ability to handle multiple projects simultaneously.
  • Comfortable working in a fast-paced environment, balancing multiple viewpoints and mobilizing actors from all levels.
  • Open-minded and positive leader, taking responsibility for successes and mistakes, and energized by challenges and transformation.
  • Intrapreneurial spirit, solving problems using innovative ways to improve and take risks, and challenging the status quo.
  • Demonstrated ability to lead, recruit, engage, and develop a world-class marketing team.
  • Experience managing large budgets.
  • High degree of emotional intelligence and self-awareness, proven ability to lead through change, collaborating and building shared accountability and trust among large, diverse teams.
  • Bilingualism, French & English, is required for regular interactions with colleagues across the country.

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