Marketing Vice President, Ecommerce

1 month ago

Montreal, Quebec, Canada Reitmans Full time
Job Title: Vice President Marketing, Ecommerce & Visual Presentation

Job Summary:

We are seeking a highly experienced and visionary Marketing Vice President to lead our brand's marketing efforts and drive growth across our omni-channel ecosystem. As a key member of our executive leadership team, you will be responsible for shaping and executing our brand vision, strategies, and initiatives that support business growth and profitability.

Key Responsibilities:

* Lead and drive 360 brand strategy and marketing execution, leveraging consumer insights and cross-functional collaboration to create compelling brand narratives and campaigns that resonate with our target audience and drive engagement and loyalty.
* Create and implement innovative strategies to expand our brand reach and foster a creative environment, crafting the marketing roadmap in collaboration with merchandising, planning, and sales & operations teams to create a fully omni-channel approach to the consumer experience, supported by analytics to drive key decision making.
* Drive ecommerce growth through digital channel planning, online merchandising, and on-site optimizations, increasing our ability to proactively deliver a unified 360 experience, and develop and leverage customer insights and intelligence to predict where the customer is headed and allow us to better communicate with her.
* Deliver best-in-class customer experience through translating a strategic brand vision across a multi-disciplinary marketing team spanning visual presentation, public relations, online, and event marketing, ensuring the pristine execution of all content and media as per the established marketing calendars.
* Inspire and guide a creative and talented marketing team towards customer centricity and business growth, creating and maintaining a strong executive team presence and working collaboratively across brand and corporate teams, leveraging leadership skills to align cross-functional and divisional partners to a common vision and to inspire high standards of brand execution, employing business and financial acumen to link marketing strategy and results directly to overall business strategy and Reitmans financial goals.

Requirements:

* Bachelor's degree in commerce, marketing, or related field; MBA is an asset.
* Fifteen (15) or more years' experience in consumer brand marketing, with seven (7) + years of professional advancement within reputable customer-centric organizations in executive leadership roles.
* Passion for building brands, creating lasting customer relationships, and mentoring teams.
* Strong omni-channel marketing background with the ability to recognize great storytelling and deliver cross-channel experiences.
* Ability to balance data and creative to deliver on customer needs and brand expectations.
* Excellent knowledge of corporate data environments and client relationship management tools that support the client-centric approach.
* Excellent bilingual oral and written communication skills with the ability to communicate and translate a wide range of concepts across specialized disciplines that power the organization, including the senior leadership team as well as all external key stakeholders across Canada.

What We Offer:

* Hybrid work
* Competitive benefits package (Full-Time Employees Only)
* Paid Time Off, Sick Time, Flex Days, and Vacation (Full-Time Employees Only)
* Additional benefits include opportunities for advancement and tuition reimbursement
* 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
* Generous Employee Referral Policy

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