Business-to-Consumer Sales Vice President

3 weeks ago

Montreal, Quebec, Canada Nestlé SA Full time

Position Snapshot
Business areas: Nespresso Canada
Job title: B2C Vice President
Location: Hybrid

Position Summary
We are seeking a B2C Vice President to drive Nespresso's business results and brand image by translating and implementing the global commercial strategy into the local market and ensuring the Nespresso omnichannel consumer experience across all B2C consumer touchpoints, including Boutiques, Trade, E-business (B2C).

A day in the life of a B2C Vice President

Drive Nespresso's business results and brand image

• Develop and implement the omnichannel B2C strategy based on data & insights

• Ensure effective liaison with all the direct and indirect Nespresso channels to support seamless execution and to deliver a consistent omnichannel consumer experience and facilitate an effective customer feedback loop

• Establish partnerships with Management of key Trade partners to drive strategic presence and channel growth

• Drive a continuous assessment and efficient expansion of our Boutiques network

• Define and implement the eCommerce strategy (cascading from the market OMP, HQ Global strategy and e-comm roadmap) in order to accelerate on-line acquisition of B2C and customers

• Monitor performance of B2C channels and make decisions on further improvement

• Define and implement eBusiness Route-to-Market strategy in line with business strategy and omnichannel approach

• Identify commercial opportunities in the market to foster sustainable growth in the B2C channels

Department and Management Responsibilities

• As part of the local Management Team, drive the overall organisation's business results by making tactical and strategic decisions and by building the organisation in a sustainable way

• Drive innovative solutions relevant for Nespresso by following the latest developments in the field and stay up-to-date on competitors

• Act as a spokesperson within the organisation and in the Management Team and be the end-responsible for the department and the department's results

• Translate the global strategy to local market needs and define initiatives to achieve business results

• Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance

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