Vice President of Marketing and Digital Strategy

3 weeks ago

Montreal, Quebec, Canada Intact Financial Corporation Full time
About the Role

We are seeking a seasoned Marketing and Digital Strategy leader to drive the growth of the belairdirect brand and market shares across Canada. Reporting to the Chief Marketing Officer, you will be responsible for guiding the strategic development and execution of all marketing and digital initiatives.

Key Responsibilities
  • Define and own the belairdirect brand vision, collaborating with team members, peers, and partners to set and execute the long-term strategy.
  • Drive revenue marketing strategy in Canada, aligning cross-functional activities to overarching marketing goals and revenue growth.
  • Provide oversight across all customer acquisition channels, working effectively with the extended marketing team and cross-functional partners to develop and execute revenue growth strategies.
  • Ensure strong understanding of the Canadian market, defining marketing strategy, and overseeing execution of campaigns to drive revenue growth.
  • Create world-class marketing programs that scale lead generation and brand awareness, owning systems and reporting to scale and attribute partner contributions and program ROI.
  • Lead internally, collaborating and influencing cross-functionally across the company and with other members of the Marketing team, ensuring a global, coherent, and impactful brand approach.
  • Communicate to stakeholders across the organization, building authentic relationships, and influencing upstream, laterally, and downstream.
What You Bring

We're looking for a leader with:

  • Extensive experience in senior leadership roles, leading marketing and digital strategies while overseeing large teams.
  • Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
  • Strong strategic thinking, business acumen, and excellent communication skills.
  • Demonstrated ability to lead and inspire teams, with a unique ability to take complexity and bring clarity in the marketing strategy and vision.
  • Teamwork and collaboration skills, with an inclusive, influential, and inspiring leadership style that allows you to rally people around common goals.
  • Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.
  • Strong project management skills and ability to handle multiple projects simultaneously.
  • Comfortable working in a fast-paced environment, balancing a variety of viewpoints, and mobilizing multiple actors, from all levels.
  • Open-minded and positive leader, who takes responsibility for both successes and mistakes and is energized by challenges and transformation.
  • Intrapreneurial spirit, with the ability to solve problems using innovative ways to improve and take risks, and challenge the status quo.
  • Demonstrated ability to lead, recruit, engage, and develop world-class marketing teams.
  • Experience managing large budgets.
  • High degree of emotional intelligence and self-awareness, with proven ability to lead through change, collaborating, and building shared accountability and trust among large, diverse teams.
  • Bilingualism, French and English, is required, considering the necessity to interact on a regular basis with colleagues across the country.

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