Sales Strategy Director

1 day ago


Toronto, Ontario, Canada fishRecruit Inc. Full time

About the Role

FishRecruit Inc. is seeking a highly skilled Sales Strategy Director to join our team. As a key member of our organization, you will play a pivotal role in shaping the sales direction for our varied product portfolio.

Key Responsibilities

  • Financial Outcomes
    • Drive revenue growth by developing and executing effective sales strategies.
    • Utilize insights from sales data to identify opportunities for brand growth and optimize sales performance, ensuring alignment with the company's financial goals.
  • Customer Service
    • Serve as the main point of contact for customer teams, aligning brand strategies with customer strategies to enhance service delivery and satisfaction.
    • Create and deliver insights-driven presentations for sales teams, ensuring that customer meetings and negotiations are supported by robust sales tools and resources.
  • Internal Processes
    • Lead annual channel/customer planning and collaborate with Marketing to ensure successful in-store execution that is consistent with brand strategies.
    • Develop and maintain sales fundamentals tracking, and report on customer and channel sales strategies, streamlining internal processes for efficiency and effectiveness.
  • Innovation and Learning
    • Leverage category-specific challenges to drive growth and market differentiation, positioning the company as an external expert on the brand and category.
    • Help define category development principles and implement CPG industry best practices, fostering a culture of continuous learning and innovation within the organization.

Key Qualifications

  • Strategic Sales Planning and Execution
    • Proven ability to develop and implement comprehensive sales strategies that align with company goals and drive significant revenue growth.
  • Analytical and Data-Driven Decision Making
    • Strong analytical skills with the capacity to interpret sales data and market insights, translating them into actionable strategies that enhance brand performance.
  • Cross-Functional Leadership and Collaboration
    • Exceptional leadership qualities with experience working with diverse teams, including in-house and broker sales teams, and the ability to lead cross-category initiatives effectively.
  • Customer and Market Expertise
    • Deep understanding of customer strategies and market dynamics, with the ability to serve as both the internal voice of the sales team and the external voice of marketing.
  • Communication and Influencing Skills
    • Excellent communication abilities to create persuasive sales presentations and tools, and exert influence both internally and externally to secure buy-in for strategic initiatives.
  • Flexible Mindset and Collaborative Spirit
    • Flexible mindset, comfortably adapting to new challenges and proactively seeking out opportunities to drive innovation within the sales process.
    • Collaborative spirit, contributing positively to team dynamics and fostering a supportive environment that encourages shared successes.

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