Marketing Brand Associate

4 days ago

Mississauga, Ontario, Canada Maple Leaf Foods Inc. Full time

Company Overview

Maple Leaf Foods Inc. is a leading Canadian food company committed to raising the good in food through better nutrition, safer food, and workplaces, more humane animal care, and environmental sustainability efforts.

We're passionate about food and proud to be one of the only food companies in Canada to set science-based targets. Our mission is to become the most sustainable protein company on earth, and we're dedicated to making a positive impact on our communities and the environment.

About the Role

This exciting opportunity is for a Marketing Brand Associate who will play a critical role in shaping the brand's narrative and future. You will work closely with our dynamic team to develop and implement marketing strategies that drive growth, celebrate cultural heritage, and promote authentic brands.

Responsibilities

  • Brand Stewardship: Ensure all articulations (360 communication, media, products, packaging) remain true to clearly defined brand manifesto, principles, and standards.
  • Community Outreach: Lead our Community Outreach Program, fostering meaningful connections with new Canadians and introducing them to our Halal and South Asian brand.
  • Digital and Social Content Creation: Design, develop, and manage digital and social content creation & approvals for online channels, including scheduling and analytics.
  • Shopper Marketing: Co-create shopper marketing programs (national and ASPs) to ensure brand execution with excellence, balancing brand authenticity and customer strategies.
  • Packaging Design: Own the briefing and execution of all packaging design projects for existing & new products, ensuring brand consistency, with design and claims optimization across multiple categories and/or sub-brands.
  • Brand Analytics and Measurement: Understand brand analytics and measurement (Nielsen, shipments, communications KPIs) to gather insights and drive recommendations for the brand.
  • Brand Development Progression: Support brand development share/sales/profit progression across multiple categories and channels, inclusive of supporting annual brand planning rhythms.
  • Liaising with Category Marketing Teams: Liaise with Maple Leaf Foods Category Marketing teams to ensure clear understanding of category issues/needs to deliver plans that answer the brief.

Requirements

  • A deep understanding of diverse cultural, culinary, and community traditions connected to halal products and South Asian cuisine.
  • 2+ years in Brand Marketing or related agency experience in marketing and/or shopper marketing.
  • A passion for brands, communication, strategy, consumer insights, and storytelling.
  • Exceptional project management skills and highly detailed-oriented.
  • Ability to understand and interpret data to build insights.

What We Offer

  • A competitive salary of $85,000 - $110,000 per annum, based on experience.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance.
  • A defined contribution pension plan with company matching that starts on your first day of employment.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

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