Digital Channels Strategic Lead

2 weeks ago


Old Toronto, Canada LCBO Full time

We are seeking a highly experienced Digital Channels Strategic Lead to join our team at the LCBO, a world-leading retailer of beverage alcohol in Ontario.

This role is responsible for driving digital strategy and management of all digital platforms, including website and mobile apps, to create engaging experiences through a cohesive retail and digital model for B2B and B2C customers.

The successful candidate will provide strategic and operational leadership for digital commerce channels to help achieve the LCBO's corporate goals, leading product development, online merchandising, and operations.

Key responsibilities include:

  • Developing and implementing strategies to unify the digital platforms and integrate new back-end systems to enhance the customer omni-channel experience.
  • Championing the strategy for Digital Channels and leading marketplace introduction delivering on program goals and ecommerce technology enhancements.
  • Managing projects to inspire creativity and value through the LCBO mandate.
  • Establishing and overseeing programs to address risks.

In addition to these key responsibilities, the successful candidate will also be responsible for:

  • Enhancing the Digital Channel Customer Experience for B2B and B2C customers by creating an engaging online experience to encourage product discovery and interest, making it easy to shop online regardless of fulfillment choice.
  • Leading the Digital Channel Team to focus on key priorities and deliver programs that meet business goals and changing market requirements.

To be successful in this role, you will need:

  • A university degree or post-graduate education in Digital eCommerce, online merchandising, or promotions.
  • 10 years of experience in a senior management role within the digital commerce or omni-channel retail space.
  • Experience in Digital eCommerce management, including fulfillment, logistics, customer service, and latest digital commerce trends.

We offer a comprehensive suite of benefits, including access to an Employee & Family Assistance Program, a Defined Benefit Pension, discounts on products and services via Workperks, and much more.

At the LCBO, we foster a culture of inclusion and belonging, so everyone feels valued, respected, and heard. We are an equal opportunity employer committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.



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