Marketing Manager

4 weeks ago


Montreal, Quebec, Canada Reitmans Full time

Job Title: Marketing Manager - Brand Development

Job Summary:

We are seeking a Marketing Manager - Brand Development to join our team at Reitmans (Canada) Limited. As a key member of our marketing team, you will be responsible for developing and managing national marketing strategies for our Hyba Activewear brand. Your primary focus will be on increasing brand influence, promoting and creating content that contributes to the achievement of brand, marketing and operational objectives, as well as increasing customer engagement across Canada, consolidating and growing brand awareness and market share.

Key Responsibilities:

  • Lead and implement marketing and communications strategies - annual and quarterly campaign planning;
  • Develop and shape internal and external brand activities, including content, social media, public relations, partnerships, events and communications to drive brand awareness and incremental sales across Canada;
  • Inspire and evolve all aspects of brand development, identity and standards in terms of use of images, logos and product labels;
  • Evolve social networks, to develop and advance the brand and increase traffic;
  • Collaborate with the entire company to establish strategic processes for all seasonal launches.

Requirements:

  • Passionate Creative Growth-oriented
  • University degree in business, marketing or similar field of study;
  • 7+ years of progressive brand marketing experience leading digital and traditional marketing campaigns/initiatives from conception to execution;
  • Marketing acumen: ability to recognize and implement brand strategies and evaluate performance against strategic objectives.
  • Proficiency in MS Office and digital media tools;
  • Bilingual.

What We Offer:

  • Hybride
  • A competitive benefits package (Full Time Employees Only);
  • Paid Time Off (Sick Time, Flex Days & Vacation (Full Time Employees Only);
  • Additional benefits include annual bonus potential, opportunities for advancement and tuition reimbursement;
  • 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.);
  • Generous Employee Referral Policy.


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