Digital Marketing Manager

2 weeks ago


Montreal, Quebec, Canada Cansel Full time
{"About this role

At Cansel, we're seeking an experienced Digital Marketing Manager to join our team. This role will be responsible for developing and executing a comprehensive online commerce strategy for the launch and promotion of solutions across our main brands, while aligning with business objectives.

Main responsibilities
  • Identify opportunities for innovation and growth in online commerce and digital marketing, and propose creative solutions to enhance customer engagement.
  • Master the value chain by participating in the definition of target segments, customer journeys, and the positioning of our product lines to implement dynamic and personalized workflows.
  • Collaborate closely with internal teams and external partners to better understand target needs.
  • Develop and execute effective and high-quality marketing campaigns, including online advertising, organic content, social media, email marketing, landing pages, e-coupons, or promotions.
  • Optimize online performance with initiatives to enhance user experience – e-commerce & rich content, SEO, intuitive search bar & navigation, content creation and personalization, online platform management, in collaboration with technical/IT teams.
  • Define, measure, and optimize key performance indicators to ensure brand awareness, traffic, conversion, and customer retention.
  • Use advanced analytics tools to evaluate campaign performance, identify market trends, and make strategic decisions.
About you

We're looking for a candidate with:

  • 8 years of experience in marketing/e-commerce – B2B environment
  • Degree in marketing or information technology
  • Strategic mindset with attention to detail
  • Strong focus on achieving goals, results-oriented attitude

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