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Digital Marketing Director
2 months ago
We are seeking a highly skilled Digital Marketing Director to join our team at CEI Fleet Collision and Safety. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and enhances our brand presence.
Key Responsibilities- Develop and Implement Digital Marketing Strategy
- Design and execute a digital marketing plan that aligns with our business objectives and targets.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Lead Content Creation and Distribution
- Oversee the development and distribution of high-quality content across various digital channels.
- Collaborate with content creators, designers, and SEO specialists to produce engaging and informative content.
- Manage Digital Advertising and Analytics
- Oversee paid media campaigns, including PPC, display, and social media advertising.
- Allocate budgets effectively and optimize ad spend.
- Analyze ad performance metrics and adjust targeting strategies.
- Optimize Website and User Experience
- Collaborate with web development teams to enhance website functionality and user experience.
- Implement A/B testing and analyze user behavior to improve site performance and conversion.
- Lead a Team of Digital Marketers
- Manage a team of digital marketers, content creators, and analysts.
- Foster a collaborative and innovative work environment.
- Provide mentorship and professional development opportunities.
- 10+ Years of Digital Marketing Experience
- Post-Secondary Education in Marketing or Business
- Proven Experience in Digital Marketing, Including Content Creation and Campaign Analytics
- Strong Leadership Skills and Ability to Drive Cross-Functional Collaboration
- Deep Understanding of SEO, SEM, Social Media, and Content Marketing Strategy and Best Practices
- Excellent Communication, Analytical, and Problem-Solving Abilities
- Influencing Skills and Ability to Stay Updated with the Latest Digital Marketing Trends
- A Culture of Innovation, Empowerment, Decision-Making, and Accountability
- Comprehensive Health and Welfare Benefits
- Additional Benefits and Amenities, Including Paid Time-Off Programs