Content Director

1 week ago


Toronto, Ontario, Canada Sun Life Financial Full time
About the Role

We are seeking a highly skilled Content Director to lead our digital content strategy and team at Sun Life Financial. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content plan that drives business growth and enhances the client experience.

Key Responsibilities
  • Develop and maintain a content strategy that aligns with our business objectives and resonates with our target audience.
  • Lead a team of writers, content strategists, and social media specialists to create engaging and informative content across multiple channels.
  • Collaborate with cross-functional teams, including product marketing, brand, and performance marketing, to ensure content consistency and alignment with business goals.
  • Monitor and report on content performance, using data to inform and evolve our content strategy.
  • Ensure all content is search engine optimized and aligned with our client journey.
  • Develop and manage the editorial content calendar, including channel plans and content distribution strategies.
  • Support product marketing teams and business units with thought leadership and digital content.
  • Provide editorial reviews of third-party content sponsorships and partnerships.
  • Identify opportunities to improve the content and social team's operating model, tools, and platforms.
  • Help create consistency across all digital outbound content and internal/external communication platforms.
  • Engage in client-facing content reviews and provide recommendations to drive content excellence.
Requirements
  • 10+ years of relevant digital content experience in B2C and B2B marketing, product marketing, content marketing, and social media.
  • ~5+ years of experience leading and managing high-performing teams.
  • ~Bachelor's degree in marketing, journalism, communications, or related field.
  • Excellent writing, editing, and communication skills.
  • Strong analytical skills and ability to interpret data and make data-driven decisions.
  • Experience in content development in B2C and B2B environments across multiple channels, with experience in the insurance and investments industry being an asset.
  • Strong understanding of SEO best practices, social media platforms, and their respective audiences.
  • Experience with social media management platforms like Hootsuite, Sprinklr, and Sprout.
  • Crisis communication management.
  • Fluent in English – both written and verbal.
What We Offer
  • Pension, stock, and savings programs to help build and enhance your future financial security.
  • Work and professional development united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
  • Be part of our continuous improvement journey in developing the next greatest digital enterprise experience.
  • Competitive salary and bonus structure influenced by market range data.
  • The opportunity to move along a variety of career paths with amazing networking potential.


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