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Content Director

2 months ago

Old Toronto, Ontario, Canada Sun Life Financial Full time

About the Role:

Sun Life Financial is seeking a highly skilled Content Director to lead and activate compelling digital content to help our clients and prospects achieve their goals of lifetime financial security and live healthier lives. As a key member of our team, you will be responsible for developing and maintaining an insight-driven content strategy that meets the needs of our Health, Wealth, and Protection businesses.

Key Responsibilities:

  • Develop and maintain a comprehensive content strategy that aligns with business objectives and industry best practices.
  • Work with stakeholders to set targets and monitor content performance, using data to evolve the client experience.
  • Ensure all digital content is search engine optimized and built with the client journey in mind.
  • Deliver high-quality content excellence for priority themes and ensure alignment with paid and organic client journeys.
  • Work with your team and marketing partners to build and manage the editorial content calendar, along with a channel plan to reach our audiences.
  • Support product marketing teams and business unit partners with thought leadership and digital content as part of their go-to-market plan.
  • Create thought leadership with industry experts for our owned channels.
  • Provide editorial reviews of third-party content sponsorships and partnerships.
  • Lead a team of writers, content, and social strategists, providing coaching and training to help your team grow and develop.
  • Identify opportunities to improve the content and social team's operating model, tools, or platforms used to achieve business objectives while driving content excellence.
  • Help create consistency across all digital outbound content and internal/external communication platforms.
  • Continuously explore new and emerging communication channels and content formats.
  • Engage in client-facing content reviews and provide recommendations to drive content excellence.
  • Help improve the content review process to gain approval from various stakeholders, including compliance and legal, while helping the team to move quickly and complete projects in a timely manner.
  • Maintain an understanding of industry best practices in content, social channels, and SEO best practices to ensure high performance from our content.
  • Oversee budget expenses and forecast for the content team.

Requirements:

  • 10+ years of relevant digital content experience in B2C and B2B marketing, product marketing, content marketing, and engaging in social platforms.
  • 5+ years of experience leading and managing high-performing teams.
  • Bachelor's degree in marketing, journalism, communications, or a related field.
  • Excellent writing, editing, and communication skills.
  • Strong analytical skills and the ability to interpret data and make data-driven decisions.
  • Experience in content development in B2C and B2B environments across multiple channels, with experience in the insurance and investments industry being an asset.
  • Strong understanding of SEO best practices, social media platforms, and their respective audiences.
  • Experience with social media management platforms like Hootsuite, Sprinklr, and Sprout.
  • Crisis communication management.
  • Fluent in English – both written and verbal.

Nice to Have:

  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and others, and content management systems such as WordPress.
  • Experience working with content creators.

About Sun Life Financial:

Sun Life Financial is a leading international financial services organization providing a range of protection and wealth products to individuals and groups. We are committed to helping our clients achieve lifetime financial security and live healthier lives.

What We Offer:

  • Pension, stock, and savings programs to help build and enhance your future financial security.
  • Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
  • A friendly, collaborative, and inclusive culture.
  • Be part of our continuous improvement journey in developing the next greatest digital enterprise experience.
  • Competitive salary and bonus structure influenced by market range data.
  • A common sense dress code, where you decide how you dress based on your day.
  • The opportunity to move along a variety of career paths with amazing networking potential.