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Content Director
2 months ago
About the Role:
Sun Life Financial is seeking a highly skilled and experienced Content Director to lead our digital content strategy and team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content plan that drives awareness, consideration, and conversion for our Canadian clients and prospects.
Key Responsibilities:
- Develop and maintain a content strategy that aligns with our business objectives and industry best practices.
- Work closely with stakeholders to set targets and monitor content performance, using data to inform and evolve our content approach.
- Ensure all digital content is search engine optimized and tailored to meet the needs of our clients.
- Lead a team of writers, content strategists, and social media experts to create engaging and effective content across multiple channels.
- Collaborate with product marketing teams and business units to develop thought leadership and digital content that supports our go-to-market plans.
- Provide editorial reviews of third-party content sponsorships and partnerships.
- Identify opportunities to improve our content and social media operating model, tools, and platforms to drive business objectives and content excellence.
- Help create consistency across all digital outbound content and internal/external communication platforms.
- Stay up-to-date with industry best practices in content, social media, and SEO to ensure high performance from our content.
- Oversee budget expenses and forecast for the content team.
Requirements:
- 10+ years of relevant digital content experience in B2C and B2B marketing, product marketing, content marketing, and social media.
- 5+ years of experience leading and managing high-performing teams.
- Bachelor's degree in marketing, journalism, communications, or a related field.
- Excellent writing, editing, and communication skills.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Experience in content development across multiple channels, with a strong understanding of SEO best practices and social media platforms.
- Experience with social media management platforms like Hootsuite, Sprinklr, and Sprout.
- Crisis communication management.
- Fluent in English – both written and verbal.
Nice to Have:
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and content management systems like WordPress.
- Experience working with content creators.
What We Offer:
- A dynamic and collaborative work environment.
- A competitive salary and bonus structure influenced by market range data.
- A comprehensive benefits package, including pension, stock, and savings programs.
- Opportunities for professional development and career growth.
- A flexible work environment that supports work-life balance.
