Senior Manager for Sales and Marketing Systems

4 days ago

Kitchener, Ontario, Canada D2L Full time

About the Role

The Sales and Marketing Systems Senior Manager at D2L will oversee the day-to-day systems support of the Marketing and Sales Organizations. In this role, you will be responsible for optimizing customer lifecycle strategies and reporting, managing marketing automation initiatives, and supporting sales operations to drive revenue growth and enhance customer satisfaction. You will work closely with cross-functional teams to streamline processes, implement automation solutions, and maximize the effectiveness of our marketing and sales efforts.

Key Responsibilities

  • Develop and execute lifecycle marketing campaigns to engage customers at each stage of their journey, from acquisition to retention and advocacy.
  • Configure and manage marketing automation platforms to automate lead nurturing, email marketing, and customer segmentation.
  • Collaborate with teams to optimize data management processes, ensuring seamless integration and data hygiene.
  • Analyze user journey and behavior data to identify opportunities for process improvement and revenue optimization.
  • Implement and maintain operations systems and tools, such as CRM platforms and marketing automation software.
  • Serve as a liaison between marketing, sales, and client success teams to ensure alignment and collaboration on key initiatives.
  • Stay informed about industry trends and best practices in lifecycle marketing, marketing automation, and sales operations.

What We're Looking For

  • Proven experience in lifecycle marketing, marketing automation, and/or sales operations.
  • Strong technical skills with experience configuring and managing marketing automation platforms and CRM systems.
  • Analytical mindset with the ability to interpret data and derive actionable insights to drive revenue growth.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Detail-oriented with strong organizational and project management abilities.
  • Experience with sales enablement technologies and processes is a plus.

About Us

D2L is a cloud company that is modernizing education and building the Future of Work. We have a singular mission to transform the way the world learns, and we're committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop.

Why Work at D2L

  • Impactful work transforming the way the world learns
  • Flexible work arrangements
  • Learning and Growth opportunities
  • Tuition reimbursement of up to $4,000 CAD for continuing education
  • 2 Paid Days off for Catch the Wave related activities
  • Employee wellbeing programs
  • Retirement planning
  • 2 Paid Volunteer Days
  • Competitive Benefits Package
  • Home Internet Reimbursements
  • Employee Referral Program
  • Wellness Reimbursement
  • Employee Recognition
  • Social Events

We Are an Equal Opportunity Employer

D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds.

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