Strategic Marketing Director for Portable Robots

2 days ago


Kitchener, Ontario, Canada Apollo Americ Full time
Marketing Manager Position at Deep Trekker

We are seeking a highly motivated and innovative Marketing Manager to lead our efforts in creative content creation, product marketing, and brand management.

This is an exciting opportunity to join our dynamic team and contribute to the growth of our global brand of portable robots.

The successful candidate will play a crucial role in shaping the direction of our brand, driving engagement across diverse industries, and ensuring consistent deployment and representation of the Deep Trekker brand across all channels.

You will work closely with senior leadership to develop and implement comprehensive marketing strategies that resonate with our audience and elevate our brand presence.

  1. Develop and execute a comprehensive marketing plan, including strategies for content marketing, public relations, social media, demand generation, digital marketing, and trade shows.
  2. Ensure alignment with global marketing priorities and internal stakeholders.
  3. Oversee the daily activities of 5+ direct reports, including Digital Strategists, Creative Producers, and other team members.
  4. Develop and manage the marketing budget, including P&L tracking, to ensure efficient use of resources and maximum return on investment.
  5. Plan, execute, and attend marketing and trade-based events, working with team members to achieve strategic objectives.
  6. Collaborate with the sales team to align marketing plans with sales strategies and activities.
  7. Implement a KPI system to track the performance of marketing activities, making adjustments as needed to optimize results.

Responsibilities include managing relationships with external partners and agencies, coordinating and executing product launches and enhancements in collaboration with senior management, sales, and engineering teams.

The ideal candidate will have a degree in Business, Marketing, Digital Marketing Communications, or a related field, or equivalent experience. A strong emphasis on creative content creation, in-depth understanding of marketing channels and sales funnels, and proven experience in managing strategic evaluation and execution of marketing plans are essential.

A competitive salary ranging from $85,000 to $110,000 per year, depending on experience, is offered to the successful candidate.



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