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Email Marketing Strategist

1 month ago

Montreal, Quebec, Canada Valtech Full time
About the Role

We're seeking a highly skilled Email Marketing & CRM Lead to join our team at Valtech. As a key member of our digital marketing team, you will be responsible for developing and executing email marketing campaigns that drive results for our clients.

Key Responsibilities
  • Develop and execute email marketing campaigns that align with our clients' digital strategies
  • Design and implement lead nurturing campaigns to drive conversions and revenue
  • Set up and integrate CRM systems, including Salesforce, Klaviyo, and Hubspot
  • Develop and implement progressive profiling strategies to gather valuable customer data
  • Collaborate with cross-functional teams to ensure seamless execution of email marketing campaigns
  • Monitor and analyze campaign performance, providing data-driven insights to inform future marketing strategies
Requirements
  • 5+ years of experience in email marketing and CRM management
  • Proven track record of developing and executing successful email marketing campaigns
  • Expertise in CRM setup and integration, including Salesforce, Klaviyo, and Hubspot
  • Deep understanding of inbound methodology and buyer personas
  • Strong analytical skills and ability to interpret data to inform marketing strategies
  • Excellent communication and project management skills
What We Offer

As a valued member of our team, you will have the opportunity to work with a global digital agency that is committed to innovation and excellence. We offer a dynamic and collaborative work environment, with a focus on professional development and growth.

Valtech is an equal opportunity employer, committed to diversity and inclusion. We welcome applications from talented individuals who share our values and are passionate about delivering exceptional results.