Digital Marketing Strategist
1 month ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Cogeco Inc. in Montréal, QC. This role will play a critical part in driving business growth through the development and execution of comprehensive digital marketing strategies.
About the Role:
The ideal candidate will have a strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry. They will be responsible for creating and implementing marketing strategies that drive customer acquisition, retention, and revenue growth in target markets.
Key Responsibilities:
- Create and implement marketing strategies that align with business objectives
- Analyze campaign performance metrics to refine marketing strategies and improve ROI
- Develop and execute multi-channel marketing campaigns
- Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector
- Oversee the creation of compelling content, including emails, direct mailing, case studies, and presentations
Requirements:
- 7+ years of experience in marketing, preferably within the telecommunications sector
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree or MBA is an asset
- Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.)
- Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States
Estimated Salary: $85,000 - $110,000 per year, depending on qualifications and experience. If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially.
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