Digital Marketing Strategist

3 weeks ago

Montreal, Quebec, Canada Bellesa Full time

Bellesa is seeking a talented Digital Marketing Strategist to join our team


As a Digital Marketing Strategist, you will play a key role in shaping our online presence and driving organic traffic to our website. If you have a passion for SEO and content marketing, we want to hear from you



About the Role

We are looking for a results-driven Digital Marketing Strategist with 2-3 years of experience to join our marketing team. The ideal candidate will have a strong understanding of search engine algorithms and ranking factors, as well as proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush.



Key Responsibilities

  • SEO Audits: Conduct comprehensive SEO audits to identify issues and opportunities for improvement. Develop and implement actionable strategies based on audit findings.
  • Keyword Research: Perform in-depth keyword research to identify high-value keywords and phrases that align with our business goals. Use tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
  • Campaign Setup: Plan, create, and manage effective SEO campaigns. Develop SEO strategies that align with overall business objectives and marketing goals.
  • On-Page Optimization: Optimize website content, meta tags, images, and other on-page elements to improve search engine visibility and user experience.
  • Content Strategy: Assist in developing and executing a content marketing strategy that drives organic traffic, engages our audience, and supports our brand mission.
  • Content Creation: Collaborate with the content team to develop engaging and SEO-friendly content, including blog posts, articles & landing pages. Ensure content aligns with SEO strategies and business goals.
  • Content Coordination: Work closely with the content team to ensure SEO best practices are integrated into content creation. Provide guidance on content optimization and keyword integration.
  • Link Building: Develop and execute a robust link-building strategy. Identify and build relationships with relevant websites and influencers to secure high-quality backlinks.
  • Reporting: Track, analyze, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Provide regular reports to management and suggest improvements.


Requirements

  • 2-3 years of experience in SEO, preferably in a fast-paced environment.
  • Strong understanding of search engine algorithms and ranking factors.
  • Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
  • Excellent knowledge of keyword research, on-page optimization, and link-building techniques.
  • Strong analytical skills and the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills.


What We Offer

  • A dynamic and inclusive work environment where your contributions make a real impact.
  • Competitive salary and benefits package, including commissioned bonuses after probationary period.
  • Every second Friday off (Bellesa Fridays), 2 weeks vacation + paid time off between Christmas and New Year.
  • Opportunities for professional growth and development.
  • A chance to be part of a company that's changing the conversation around sexual wellness.
  • Employer-sponsored health and dental plan.
  • Remote position with option to go into the office.
  • Montreal office location near St-Henri, with free street parking available and large open-concept bright workplace and a kitchen stocked with free coffee, tea, and snacks.

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