Digital Product Marketing Strategist
14 hours ago
Explore a career opportunity at Sonova AG, a leading global provider of innovative hearing solutions. As our next Product Marketing Specialist - Hearing Solutions, you will be responsible for driving business growth and expansion in the marketplace.
Job Description:
- Develop strategies to increase market share and customer engagement through targeted marketing campaigns.
- Analyze market trends and competitor activity to inform product development and launch plans.
- Collaborate with cross-functional teams, including R&D, Sales, and Customer Service, to ensure effective product launches and ongoing support.
- Manage product life cycles from development to launch to discontinuation, ensuring regulatory compliance and competitive pricing.
- Act as the primary point of contact for international sales, subsidiaries, and agents, providing product expertise and support.
- Maintain accurate documentation and project plans, including market research, product roadmaps, and sales projections.
Requirements:
- Bachelor's degree in Marketing or related field.
- 5+ years of experience in product marketing or related role, preferably in the healthcare or consumer goods industry.
- Proven track record of success in driving business growth and expansion through strategic marketing initiatives.
- Excellent communication, analytical, and problem-solving skills, with ability to work effectively in a fast-paced environment.
- Familiarity with digital marketing tools and technologies, including CRM systems, data analytics, and social media platforms.
About Us:
Sonova AG is a global leader in innovative hearing solutions, committed to creating sense by bringing sound to life. We offer a dynamic and collaborative work environment, with opportunities for professional growth and development. Our benefits package includes a competitive salary range of $85,000 - $110,000 per year, depending on experience, plus bonus potential, comprehensive health insurance, 401(k) matching, and generous paid time off.
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