Product Marketing Manager

1 week ago

Kitchener, Ontario, Canada Sonova AG Full time
About Sonova

Sonova is a global leader in innovative hearing solutions. Our company operates through four businesses – Hearing Instruments, Audiological Care, Consumer Hearing, and Cochlear Implants – and the core brands Phonak, Unitron, AudioNova, Sennheiser (under license), and Advanced Bionics. We have over 17,000 committed employees worldwide, all contributing to something greater than themselves – transforming lives.

Job Overview

We are seeking a Product Marketing Manager to drive a competitive advantage in the marketplace. As a key member of our team, you will develop relationships with cross-functional teams, clients, and customers to drive app and digital solutions product development and enhancements that benefit the customer.

Key Responsibilities
  • Drive the definition process for future products/product improvements, ensuring desirability and viability.
  • Analyze and evaluate product performance using data analytics to assess impact and improve usage and experience. Inform management of areas of concerns; develop and implement corrective action plans.
  • Define new product development priorities. Work closely with R&D, regional market contacts, Audiology team, and Corporate Marketing for appropriate input.
  • Coordinate product launch activities including product/sales training for sales personnel, customer service, and customers. Contribute to and approve support materials, pricing, packaging, etc., and be a champion for the mobile app and digital solutions in the product launch process.
  • Manage documentation and project plans and provide product design input into and throughout the New Product Development process.
  • Ensure regulatory compliance of the products, accompanying documents, and all other deliverables needed for a successful market introduction.
  • Manage product life cycle, from development to launch to product discontinuance.
  • Give inputs for future platforms and products.
  • Act as the global product management contact for assigned products for subsidiaries, international sales, and agents. Represent the product in local launch events.
Requirements
  • University degree in Marketing or Business preferred.
  • Previous product management, sales, and/or marketing experience.
  • Self-starter, with the ability to work independently and as part of a team.
  • Written and verbal communication – ability to work on project documentation.
  • Great organizational and prioritization skills.
  • Ability to advocate for the customer and the product.
  • Collaborative team player with strong influencing skills.
What We Offer

We offer an exciting and challenging work environment, a collaborative culture, opportunities for continuous self-improvement, flexible hybrid model work environment, and a rich benefits plan including wellness benefit, paramedical, and competitive compensation including variable component and employer match on pension contributions. Sonova Canada is certified Great Place to Work May 2024- May 2025. The estimated salary for this position is $120,000 per year.

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