Strategic Marketing Director

11 hours ago


Kitchener, Ontario, Canada Apollo Americ Full time
Marketing Manager Position

We are seeking a highly skilled Marketing Manager to lead our marketing efforts and drive engagement across diverse industries.

About Deep Trekker

Deep Trekker is a local high-tech company that's growing rapidly. As a team member, you'll have the opportunity to work with cutting-edge robots and be part of a dynamic team.

Job Description

The successful candidate will play a crucial role in shaping the direction of our global brand of portable robots. Key responsibilities include:

  1. Developing and executing comprehensive marketing strategies for content marketing, public relations, social media, demand generation, digital marketing, and trade shows.
  2. Aligning marketing plans with global marketing priorities and internal stakeholders.
  3. Overseeing daily activities of direct reports, including Digital Strategists, Creative Producers, and other team members.
  4. Managing the marketing budget and ensuring efficient use of resources.
  5. Planning, executing, and attending marketing and trade-based events.
  6. Ensuring consistent deployment and representation of the Deep Trekker brand across all channels, partners, and assets.
  7. Collaborating with the sales team to align marketing plans with sales strategies and activities.
  8. Implementing a KPI system to track marketing performance and making adjustments as needed.
Qualifications

The ideal candidate will possess the following qualifications:

  • Degree in Business, Marketing, Digital Marketing Communications, or related field, or equivalent experience.
  • 7+ years of experience in developing and executing brand and product marketing strategies.
  • In-depth understanding of marketing channels and sales funnels, with ability to analyze data and derive actionable insights.
  • Proven experience in managing strategic evaluation and execution of marketing plans.
  • Tactical experience in digital marketing, including web development, graphic design, SEO, and social media.

$80,000 - $120,000 per year, depending on experience.



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