Strategic Marketing Director
1 month ago
We are seeking a highly skilled Marketing Manager to lead our marketing efforts and drive engagement across diverse industries.
About Deep TrekkerDeep Trekker is a local high-tech company that's growing rapidly. As a team member, you'll have the opportunity to work with cutting-edge robots and be part of a dynamic team.
Job DescriptionThe successful candidate will play a crucial role in shaping the direction of our global brand of portable robots. Key responsibilities include:
- Developing and executing comprehensive marketing strategies for content marketing, public relations, social media, demand generation, digital marketing, and trade shows.
- Aligning marketing plans with global marketing priorities and internal stakeholders.
- Overseeing daily activities of direct reports, including Digital Strategists, Creative Producers, and other team members.
- Managing the marketing budget and ensuring efficient use of resources.
- Planning, executing, and attending marketing and trade-based events.
- Ensuring consistent deployment and representation of the Deep Trekker brand across all channels, partners, and assets.
- Collaborating with the sales team to align marketing plans with sales strategies and activities.
- Implementing a KPI system to track marketing performance and making adjustments as needed.
The ideal candidate will possess the following qualifications:
- Degree in Business, Marketing, Digital Marketing Communications, or related field, or equivalent experience.
- 7+ years of experience in developing and executing brand and product marketing strategies.
- In-depth understanding of marketing channels and sales funnels, with ability to analyze data and derive actionable insights.
- Proven experience in managing strategic evaluation and execution of marketing plans.
- Tactical experience in digital marketing, including web development, graphic design, SEO, and social media.
$80,000 - $120,000 per year, depending on experience.
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