Senior Marketing Lead

1 week ago


Kitchener, Ontario, Canada Apollo Americ Full time

Deep Trekker, a renowned underwater robot manufacturer, seeks an innovative Senior Marketing Manager to spearhead global brand growth. This dynamic role demands exceptional leadership and strategic marketing expertise to elevate our brand presence.

Job Description:

As a key member of our team, you will be responsible for crafting comprehensive marketing strategies that resonate with diverse industries and drive engagement across various channels.

  1. Marketing Strategy Development: Collaborate with senior leadership to design and implement a robust marketing plan, encompassing content marketing, public relations, social media, demand generation, digital marketing, and trade shows.
  2. Brand Alignment: Ensure seamless alignment with global marketing priorities and internal stakeholders, guaranteeing a unified brand message.
  3. Team Leadership: Oversee the daily activities of 5+ direct reports, including Digital Strategists, Creative Producers, and other team members, fostering a collaborative and high-performing team environment.
  4. Budget Management: Develop and manage the marketing budget, tracking P&L and ensuring efficient resource allocation to maximize return on investment.
  5. Event Planning: Plan, execute, and attend marketing and trade-based events, working closely with team members to achieve strategic objectives.
  6. Brand Representation: Ensure consistent deployment and representation of the Deep Trekker brand across all channels, partners, and assets, enhancing brand credibility and recognition.
  7. Sales Alignment: Collaborate with the sales team to align marketing plans with sales strategies and activities, driving revenue growth.
  8. KPI Tracking: Implement a KPI system to monitor the performance of marketing activities, making adjustments as needed to optimize results.
  9. Product Launches: Coordinate and execute product launches and enhancements in collaboration with senior management, sales, and engineering teams.
  10. Team Support: Provide strong leadership and support to the marketing team, participating in HR activities such as work planning, performance reviews, hiring, and termination.

This is a $120,000 - $180,000 per year opportunity for a seasoned professional seeking a challenging role in a fast-paced, innovative company like Deep Trekker.


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