Senior Marketing Manager

6 days ago

Nova Scotia, Canada Launch Potato Full time
About the Role

We are seeking a highly skilled Senior Manager of Product Marketing to join our team at Launch Potato. As a key member of our marketing team, you will be responsible for driving revenue growth and improving user experience through data-driven decision making.

Key Responsibilities
  • Develop and execute marketing strategies to optimize landing pages and improve revenue
  • Analyze performance data to identify trends and opportunities for growth
  • Collaborate with cross-functional teams to launch new advertisers and improve page metrics
  • Design and implement A/B tests to improve page performance
  • Develop content strategies that engage users and meet client KPI metrics
  • Manage and optimize Google Search campaigns
  • Utilize tracking and reporting platforms to inform marketing decisions
Requirements
  • Strong analytical and problem-solving skills
  • Experience with marketing analytics software and tools
  • Proficiency in Excel and ability to analyze large datasets
  • Excellent communication and project management skills
  • Experience with forecasting and budget planning
What We Offer

We value diversity, equity, and inclusion and are committed to creating a workplace that is free from discrimination and harassment. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

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