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Senior Marketing Manager, Conversion Rate Optimization Specialist

2 months ago

Nova Scotia, Canada Launch Potato Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager to join our team at Launch Potato. As a key member of our marketing team, you will be responsible for driving revenue growth and optimizing our digital marketing efforts.

Key Responsibilities
  1. Revenue Optimization: Develop and execute strategies to maximize revenue and margin from our digital marketing campaigns.
  2. Data Analysis: Analyze performance data to identify trends, opportunities, and areas for improvement.
  3. Campaign Management: Manage and optimize our digital marketing campaigns across multiple channels, including Google Search and social media.
  4. Team Collaboration: Work closely with our cross-functional teams, including account management, copywriting, and user acquisition, to ensure seamless execution of marketing campaigns.
  5. Test and Launch: Research, test, and launch new advertisers on our platform to drive revenue growth.
  6. Content Strategy: Develop and implement content strategies that engage our target audience and meet client KPI metrics.
  7. A/B Testing: Execute A/B tests to optimize page metrics, including advertiser mix, content angle, offer depth, and page format.
Requirements
  1. Strong Communication Skills: Develop and maintain strong relationships with cross-functional teams and stakeholders.
  2. Experience with Google Search: 3-5 years of experience optimizing landing page experiences to maximize revenue and deep-funnel advertiser KPIs.
  3. Data Analysis Skills: Proficiency in Excel and ability to analyze large sets of data to inform marketing decisions.
  4. Project Management Skills: Strong project management and organizational skills to manage multiple projects in a fast-paced environment.
Bonus Points
  1. Forecasting and Budget Planning: Experience with forecasting and budget planning.
  2. Media Agency Experience: Experience working in a media agency environment.
  3. Reporting and Analytics Software: Experience with reporting and analytics software, such as Looker or Tableau.
  4. CMS Experience: Experience working in a Content Management System (CMS), such as WordPress.
  5. Personal Finance Knowledge: General interest and knowledge of personal finance.