Senior marketing manager

1 month ago

Kingston Nova Scotia BP, Simonds, Canada Société Financière Manuvie Full time

Nous sommes un fournisseur de services financiers qui s’emploie à faciliter les décisions de nos clients et de nos collègues partout dans le monde et à les aider à vivre mieux. De nos initiatives environnementales à nos investissements dans la collectivité, nous montrons la voie en nous appuyant sur des valeurs, et ce, dans l’ensemble de nos activités. Pour nous aider à nous démarquer, nous vous aidons à progresser, parce que lorsque nos collègues sont en santé, respectés et vraiment valorisés, nous nous épanouissons tous. Découvrez comment vous pouvez faire progresser votre carrière, avoir une influence et susciter un réel changement avec notre équipe gagnante dès aujourd’hui.

Semaine de travail comprimée

Hybride

Description d’emploi

The Opportunity

The Senior Marketing Manager will be responsible for developing and executing comprehensive product marketing strategies for the retail investment business in Canada. This position is pivotal in driving our marketing efforts, enhancing product visibility, and ensuring alignment with our business goals. Reporting to the Director, Advisor Marketing, the Senior Marketing Manager will collaborate closely with the distribution and product teams to create compelling marketing materials and campaigns that effectively promote our investment products, supporting customer value and accelerating sales growth. The successful candidate will own the end-to-end marketing strategy for our investment products, taking full accountability for the success of marketing initiatives and their impact on business growth.

Manulife Investment Management’s retail investment business in Canada consists of an $80B+ provider of investment solutions for individual investors and families, primarily through advisors. The investment strategies are offered as mutual funds, exchange-traded funds (ETFs), alternatives, and separately managed accounts (SMAs).

Responsibilities:
  • Support the continual refinement of the marketing strategy for advisors and their clients across Canada.
  • Lead the planning, development, and execution of multi-channel marketing campaigns to drive product awareness and adoption.
  • Establish and maintain strong relationships across business areas, particularly with sales and product leadership teams to drive marketing strategies and initiatives.
  • Collaborate with product management and the sales team to craft compelling positioning and effective marketing messaging of our investment products to differentiate them in the market.
  • Own and support the development of marketing collateral for new and existing products and programs, aligning with business goals and marketing strategies.
  • Leverage all media creatively and effectively to drive business outcomes, including email marketing, A/B testing, social influence, digital advertising channels and website experiences.
  • Measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for improvement, and adjusting strategies as needed to optimize results.
  • Conduct market research and competitive analysis to identify new opportunities and ensure our products remain competitive in the marketplace.
  • Ensure all marketing activities comply with regulatory requirements and industry standards.
  • Collaborate with internal and external partners to ensure high-quality work and alignment of organizational efforts.
  • Demonstrate commitment to our Values (Think Big, Own It, Get It Done Together, Share Your Humanity, Customer Obsession and Do the Right Thing), and set an example for the team.
What are we looking for
  • 6+ years of product marketing experience in wealth management, specifically with mutual funds, ETFs, alternatives, and SMAs.
  • University graduate (advanced degree or certification a plus: i.e., CFA, CIM, CAIA).
Competencies:
  • Passion for wealth management industry with deep knowledge of investment products, financial markets, and the investment industry.
  • Take full accountability for the success of product marketing strategies and initiatives, demonstrating a strong sense of ownership and responsibility for results.
  • Ability to build and maintain strong relationships at all levels of the organization.
  • Demonstrated experience in developing and executing digital marketing campaigns.
  • Creative thinker with enthusiasm for developing innovative marketing solutions.
  • Ability to translate complex investment concepts into compelling marketing messages.
  • Ability to influence and work effectively with cross-functional teams.
  • Excellent organization, prioritization, analytic (data-driven), communication, and presentation skills.
  • Proficient in Morningstar Direct, Seismic, and Microsoft Office Suite.
  • Knowledge of the asset management regulatory environment and guidelines.
  • Capacity to thrive in a fast-paced, dynamic environment and manage change effectively.
What can we offer you?
  • A competitive salary and benefits packages.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.
Our commitment to you
  • Values-first culture; We lead with our Values every day and bring them to life together.
  • Boundless opportunity; We create opportunities to learn and grow at every stage of your career.
  • Continuous innovation; We invite you to help redefine the future of financial services.
  • Delivering the promise of Diversity, Equity and Inclusion; We foster an inclusive workplace where everyone thrives.
  • Championing Corporate Citizenship; We build a business that benefits all stakeholders and has a positive social and environmental impact.
À propos de John Hancock et de Manuvie

John Hancock est une unité de la Société Financière Manuvie, un groupe mondial et chef de file des services financiers qui aide les gens à prendre plus facilement des décisions et à vivre mieux. Nous exerçons nos activités principalement sous les noms John Hancock aux États-Unis et Manuvie à l’échelle mondiale, y compris au Canada, en Asie et en Europe. Nous proposons des conseils financiers ainsi que des solutions d’assurance et de gestion de patrimoine et d’actifs à des particuliers, à des groupes et à des institutions.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi

À Manuvie/John Hancock, nous embrassons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir un effectif qui est aussi varié que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun.

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