Marketing Events Manager

3 days ago


Toronto, Ontario, Canada Acuity Insights Full time

About the Role:

Acuity Insights is seeking a highly skilled Marketing Events Manager to join our team. As a key member of our marketing team, you will be responsible for planning and executing our growing events program, which includes conferences, webinars, and podcasts.

Key Responsibilities:

  • Develop and implement event strategies that align with company goals and objectives
  • Plan and execute marketing events, including virtual, hybrid, and in-person formats
  • Coordinate logistics, including venue selection, vendor management, and technology setup
  • Identify and coordinate guest speakers, hosts, and industry experts
  • Oversee the creation of promotional materials, registration pages, and post-event debriefs
  • Manage event budgets and ensure cost-effectiveness
  • Ensure events meet compliance with industry regulations and follow best practices in event management
  • Collaborate with internal teams on conference submissions and communication of events and webinars with prospects and partners

Event Performance and Optimization:

  • Drive engagement and generate leads through well-executed events
  • Track and analyze event performance, providing insights and recommendations for improvements
  • Monitor and understand lead conversion and ROI from all events to ensure effective contribution to marketing goals

Requirements:

  • Experience planning and organizing virtual and live marketing events in B2B settings
  • Ability to simultaneously manage multiple events at different stages of planning and execution
  • Expertise in organizing chaos and creating structure around you
  • Strong communication and collaboration skills
  • Ability to adapt to fast-paced and high-pressure event delivery
  • Experience with event management tools and technologies

What We Offer:

  • Flexible and remote work arrangement
  • Fair pay and benefits package
  • Prioritized rest and time off
  • Investment in your growth and development
  • Opportunity to work with a talented and dedicated team


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