Marketing Events Manager
3 days ago
About the Role:
Acuity Insights is seeking a highly skilled Marketing Events Manager to join our team. As a key member of our marketing team, you will be responsible for planning and executing our growing events program, which includes conferences, webinars, and podcasts.
Key Responsibilities:
- Develop and implement event strategies that align with company goals and objectives
- Plan and execute marketing events, including virtual, hybrid, and in-person formats
- Coordinate logistics, including venue selection, vendor management, and technology setup
- Identify and coordinate guest speakers, hosts, and industry experts
- Oversee the creation of promotional materials, registration pages, and post-event debriefs
- Manage event budgets and ensure cost-effectiveness
- Ensure events meet compliance with industry regulations and follow best practices in event management
- Collaborate with internal teams on conference submissions and communication of events and webinars with prospects and partners
Event Performance and Optimization:
- Drive engagement and generate leads through well-executed events
- Track and analyze event performance, providing insights and recommendations for improvements
- Monitor and understand lead conversion and ROI from all events to ensure effective contribution to marketing goals
Requirements:
- Experience planning and organizing virtual and live marketing events in B2B settings
- Ability to simultaneously manage multiple events at different stages of planning and execution
- Expertise in organizing chaos and creating structure around you
- Strong communication and collaboration skills
- Ability to adapt to fast-paced and high-pressure event delivery
- Experience with event management tools and technologies
What We Offer:
- Flexible and remote work arrangement
- Fair pay and benefits package
- Prioritized rest and time off
- Investment in your growth and development
- Opportunity to work with a talented and dedicated team
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