Field Marketing and Events Marketing Manager
1 week ago
We are seeking a highly skilled Field Marketing and Events Marketing Manager to join our team at Amazon. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and customer engagement.
Key Responsibilities- Develop and Execute Marketing Strategy: Partner with marketing and sales leaders to develop and execute a differentiated marketing strategy and plan for Amazon.
- Lead Cross-Functional Programs: Lead the cross-functional management of cross-segment and cross-vertical programs, including event marketing, digital initiatives, and campaign execution.
- Design and Execute Customer Events: Design, build, and execute customer events that align with business goals and elevate the Amazon brand.
- Compile and Analyze Performance Metrics: Compile, analyze, and synthesize performance metrics for events and marketing campaigns.
- Drive Operational Best Practices: Drive operational best practices within the marketing team, ensuring data quality, campaign hierarchy alignment, and efficient use of marketing tools.
- Oversee Project Management: Oversee project management for large-scale initiatives, maintaining organization and communication across complex workflows.
Our team is responsible for driving revenue, adoption, and growth from the largest and fastest-growing small- and mid-market accounts to enterprise-level customers. We believe that world-class support is critical to customer success and partner with a global list of customers that are building mission-critical applications on top of Amazon Web Services.
Requirements- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- 6+ years of experience in event marketing, digital initiatives, and campaigns
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
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